Senior Manager

Summary

Join SharkNinja as the Poland Social Media Lead and shape the social media strategy for the company in Poland. You will be responsible for developing platform-specific content, driving community growth, and ensuring on-brand engagement across social platforms. This role involves close collaboration with global and EMEA teams to localize campaigns, build creator partnerships, and manage day-to-day execution. As a hybrid strategic and hands-on role, you will need to be a creative, data-driven storyteller who can drive regional impact through social media. You will develop and execute regional strategies, plan and create content, engage with the community, manage influencer marketing, and analyze campaign performance. This position requires strong collaboration with cross-functional teams.

Requirements

• 5+ years of hands-on social media experience, ideally in consumer goods, lifestyle, or tech
• Native or fluent Polish speaker with strong English (German is a plus)
• Proven success in growing social communities and creating culturally relevant content
• Deep understanding of social platforms, audience behaviors, and channel-specific best practices in the Benelux region
• Experience managing influencer campaigns and creator partnerships
• Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans
• Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative
• Comfortable wearing both strategic and executional hats
• Proficient in tools like Sprinklr, Meta Business Suite, TikTok Ads Manager, and social analytics platforms

Responsibilities

• Develop & Execute Regional Strategy
• Lead the Polish social media strategy, aligned to global priorities and tailored to local cultural nuances
• Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion
• Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed
• Content Planning & Creation
• Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content
• Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences
• Lead visual and copy development in Polish (and English when applicable), ensuring everything feels native and credible
• Community Engagement
• Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers
• Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone
• Partner with the CX team to ensure seamless customer hand-offs and timely response
• Influencer & Partner Marketing
• Build and maintain strong relationships with local creators, influencers, and ambassadors
• Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance
• Collaborate with the global influencer team to align on strategy and performance
• Campaign & Performance Management
• Execute organic and paid social media campaigns in partnership with digital and media teams
• Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights
• Share monthly reports and recommendations to optimize performance and scale what works
• Cross-Functional Collaboration
• Work closely with regional and global marketing, creative, PR, and eComm teams to align campaigns and launch moments
• Contribute social POVs and trends to the wider team to influence brand creative and messaging

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts