Virta Health is hiring a
Senior Manager Channel Marketing, Remote - Worldwide

Summary

The job is for a Senior Manager of Channel Marketing at Virta Health, a company focused on transforming type 2 diabetes and weight-loss care. The role involves leading email, direct mail, and SMS campaigns, managing a team, improving marketing strategies, and scaling the company's growth.

Requirements

• 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry
• 2+ years of people leadership experience with strong EQ and leadership skills, including coordination with cross-functional teams to find solutions
• A track record of success in standing up and scaling new marketing campaigns, tactics, and overall automation strategies
• Experience with marketing automation and modern martech stacks and bringing automation and problem solving to decision making
• Grit and a self-motivated - ready to hop in as needed to make the team successful in a fast-paced growth environment

Responsibilities

• Lead execution of email, direct mail, and SMS campaigns to millions of potential members
• Leverage current martech stack + build in new automations to deploy all marketing with near-zero error and continued scalability improvements
• Work with a leading direct mail vendor to send 5-10M pieces in 2025, and coordinate with email and SMS vendors to support execution
• Compile and analyze data from all marketing touchpoints and sharing insights across growth and other teams to drive iteration and improvement
• Understand, shape, and implement our vision for impactful segmentation and personalization - creating and optimizing journeys for various client types, member profiles, etc
• Manage growing team of individual channel marketers, ensuring focus on execution and talent development

Benefits

• Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $138,287 - $162,690
• Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers