Senior Manager, Demand Generation

Summary

Join EvenUp, a rapidly growing generative AI startup, as a Senior Manager, Demand Generation. You will lead our paid media strategy and outbound demand generation efforts, creating compelling campaigns to generate qualified leads for our sales team. This data-driven role requires expertise in multiple demand generation channels and collaboration with cross-functional teams. You will own and optimize the full-funnel demand strategy, execute integrated campaigns, and manage paid media across various platforms. Success in this position demands strong analytical skills, project management experience, and a proven track record of generating high-quality leads. EvenUp offers a comprehensive benefits package, including health insurance, paid time off, and a home office stipend.

Requirements

• 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels
• Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability
• Expertise in leveraging analytics to drive campaign performance and optimization
• Project management experience ensuring campaigns are flawlessly delivered on time and on budget
• Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales

Responsibilities

• Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline
• Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns
• Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1)
• Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven
• Design and implement nurture programs that guide prospects through the buyer journey and increase conversion
• Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow
• Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms
• Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs
• Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact

Preferred Qualifications

5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• A meet-up program to get together in person with colleagues in your area
• Offices in San Francisco, Los Angeles, and Toronto