Senior Manager, Field and Events Marketing

Summary

Join Unite Us as the Senior Manager of Field and Events Marketing and lead demand generation programs focusing on event and tradeshow strategy. You will collaborate with Go-to-Market teams to create engaging event experiences for prospects and customers, maximizing ROI. Responsibilities include developing and executing event strategies, managing vendor relationships, overseeing event logistics, and tracking marketing program results. Success requires 5+ years in event or field marketing, experience in B2B marketing (preferably in technology), and strong project management skills. The role is remote, U.S.-based, and may require 25% travel. Unite Us offers a competitive salary and a commitment to diversity and inclusion.

Requirements

• 5+ years in event and/or field marketing
• Success in planning, overseeing, and executing activities of successful events in both virtual and in-person environments
• Experience in B2B marketing, preferably in the technology space
• Self-starter and thrive in fast-paced, goal-oriented environments
• All team members will be required to pass a background check which includes criminal, employment, and education verification

Responsibilities

• Support demand generation programs by focusing on Unite Us’ event and tradeshow strategy
• Work closely with sales and marketing to build and execute event experiences that engage our prospects and customers to drive maximum ROI
• Develop and own the event strategy with the Go-to-Market teams to include sponsorship logistics, pre-show promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event follow-up
• Support executive-level participation in one-off events, working with sales teams to create executive briefs and prep materials
• Develop strong relationships with external vendors and associations to ensure high-quality work and success of event participation
• Provide logistical support including pre-and post-event communications, program management, and travel coordination
• Negotiate and secure exhibit contracts, sponsorships, and meeting space
• Manage and optimize the events budget, ensuring cost-effective planning and execution for all conferences, field marketing, and customer events
• Manage and maintain various planning documents, including event calendars, event reports, and other key documents
• Own the pre-event and onsite coordination and post-event process, completing debrief meetings and overseeing sales outreach
• Establish and maintain a clear process to track and measure marketing program results and report data back to Go-to-Market teams
• Collaborate with marketing teams to develop and implement Account Based Marketing (ABM) strategy
• Work closely with strategic partners to drive co-marketing campaigns, participate in partner-hosted events, and coordinate co-hosted field marketing programs

Preferred Qualifications

• An understanding of government and healthcare audiences is a plus
• Preferred SaaS/tech industry experience with an understanding of B2B marketing
• Ability to work closely with a distributed sales team and collaborate closely across multiple geographies
• Coordinate, manage, and execute multiple events concurrently
• Experience educating, developing, and partnering with individuals at a variety of levels
• Project manage with strong logistical and operational attention to detail

Benefits

• This position is remote, U.S.-based
• The target pay range for this role is: $90k-$100k.  This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location
• This position may require 25% travel