Senior Manager, Global Social & Influencer Communications

Summary

Join Fresh as a Senior Manager, Global Social Media & Influencer Communications and play a pivotal role in taking the brand to the next level by expanding its territory and authority across all platforms and markets.

Requirements

• 6+Years of Experience Required working in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred
• Deep understanding of all social platforms from functionality to advertising products
• Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
• Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory
• Strong analytical skills to evaluate effectiveness of content and programs
• Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
• Media & advertising skills (a plus)
• Required/Preferred Languages: English, working knowledge of Mandarin or French a plus

Responsibilities

• Maintain fresh’s leadership in the social media space
• Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives
• Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting
• Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
• Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams
• Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience
• Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter
• Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation
• Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery

Benefits

• Training & Development and Culture
• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
• Mental Health Support
• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support
• Paid Time Off and Flexibility
• Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
• Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
• Fertility and Family Planning
• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring
• Fresh and LVMH ‘Perks’ and Discounts
• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)