Senior Manager, Go-to-Market FP&A

Summary

Join WatchGuard as a Senior Manager, GTM FP&A and become a key finance partner to Sales, Marketing, Product, Renewals, and Customer Success teams. Lead annual planning and quarterly forecasting, build financial models, track KPIs, and provide data-driven insights. Collaborate cross-functionally to improve forecasting accuracy and data quality. Support board reporting and mentor team members. This role requires a Bachelor's degree in a related field, 6–8+ years of FP&A experience (preferably in GTM finance or SaaS/technology), and experience managing a small team. The position offers a competitive salary ($160,000 - $175,000) plus a 15% bonus, along with comprehensive benefits and flexible work options.

Requirements

• Bachelor's degree in Finance, Accounting, Economics, or a related field
• 6–8+ years of experience in FP&A, with a strong preference for experience in GTM finance or SaaS/technology environments
• Experience managing and developing a small team (typically 1–3 direct reports)
• Deep understanding of SaaS metrics (ARR, retention, CAC, LTV, etc.) and sales/marketing performance drivers
• Exceptional analytical, financial modeling, and problem-solving skills
• Strong business acumen with the ability to influence and partner cross-functionally
• Excellent communication and presentation skills; ability to synthesize complex data into actionable insights
• Experience with financial planning tools (e.g., Adaptive Insights, NetSuite, Salesforce, Tableau)

Responsibilities

• Partner with GTM leaders (Sales, Marketing, Customer Success) to support strategic decision-making and ensure alignment between financial goals and business initiatives
• Lead the annual planning and quarterly forecasting processes for all GTM functions, including pipeline analysis, headcount planning, CAC/LTV metrics, and ROI on spend
• Build and maintain dynamic financial models to evaluate GTM performance, assess investment opportunities, and forecast revenue and expense trends
• Track key performance indicators (KPIs), identify drivers of variances, and develop dashboards and reports to drive visibility and accountability
• Provide data-driven insights and recommendations to improve go-to-market efficiency and effectiveness
• Collaborate cross-functionally with Sales Ops, Marketing Ops, and Business Intelligence teams to improve forecasting accuracy and data quality
• Support the Marketing team by providing visibility into all marketing spend, evaluating campaign and program ROI, and helping allocate investment toward the highest-performing channels and initiatives
• Partner with the Renewals team to analyze retention trends, forecast renewal performance, and identify opportunities to optimize renewal strategies
• Support board reporting, executive-level presentations, and ad hoc strategic projects as needed
• Mentor team members and help elevate FP&A capabilities across the organization

Preferred Qualifications

• Experience in a high-growth SaaS or subscription-based company with a channel-led, 2-tier distribution, or hybrid GTM model
• Familiarity with partner/channel sales structures, incentives, and key performance metrics
• Experience supporting channel marketing programs and evaluating MDF (Market Development Funds) ROI
• Proficiency in analyzing and modeling channel program investments and partner performance

Benefits

• Telecommuting within commuting distance of the Seattle office is permitted
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Employee Assistance Program