Senior Manager, Integrated Communications

Summary

Join ServiceNow as a Communications Leader to develop and oversee the strategic communications plan for the Chief Workforce Innovation Officer (CWIO) and the Global Workforce Innovation and Culture program. You will be responsible for the CWIO's executive messaging, aligning it with ServiceNow's brand and business strategies. This role involves crafting compelling narratives and content across various platforms, including speaking engagements, social media, and thought leadership. Collaboration with internal teams like PR, Content, Social Media, and Brand/Marketing is crucial for amplifying results. The ideal candidate is a seasoned communications professional with experience advising executives and managing multiple projects simultaneously. This position requires strong storytelling abilities, attention to detail, and the ability to work effectively in a fast-paced environment.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
• This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 12+ years corporate communications, public relations, marketing, or executive communications experience
• Experience with culture, social impact, community and issue management communications and programs
• Ability to flex with fast growth and frequent change, respond to crises, and adapt plans and approaches in real-time (experience in a hypergrowth tech company is a plus)
• Experience building and executing a multi-functional communications strategy
• Experience crafting executive-level thought leadership and social strategies aligned to external visibility programs
• Experience working in a matrixed environment; strong cross-functional collaboration skills and ability to drive coordination across stakeholders (experience working with a global perspective is a plus)
• Business maturity and experience working with senior executives
• Exceptional messaging and writing skills; attention to detail and accuracy in all communications deliverables
• Ability to manage multiple communication projects simultaneously and drive strong work-back plans, designed to drive measurable goals and business outcomes
• Can collaboratively work with C-Suite leaders, their teams, agency partners, business partners, and vendors are important
• Strong natural ability to identify, develop, and tell a great story across multiple media
• BS/BA degree strongly recommended, MBA or an advanced degree recommended

Responsibilities

• Serve as the communications lead for the CWIO and CWIC team by building and executing a strategic, integrated communications plan
• This includes developing a thoughtful executive brand framework to ensure our CWIO is engaging in the right events, forums and channels to deliver the ServiceNow story, including our AI enablement narrative and our external investments through RiseUp with ServiceNow
• Design and produce executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts across speaking opportunities, social and thought leadership content and more
• Deliver executive-level work products including scripts, speeches, videos, and social media amplification plans
• Prepare executives with rehearsals, scripts, storyboards etc., while project managing the overall communications schedules
• Establish and design processes to ensure timely execution through final publication and governance of all content
• Develop communication strategies on issues related to workforce advancement and our people-first culture
• Serve as a resource across the Global Communications team to ensure message alignment and consistency across all audiences, including employes, customers, partners, and community-based organizations
• Partner with the CEIO’s office, including the Chief of Staff and GWIC leadership team, to align and amplify the CWIO and GWIC’s strategy and vision, connecting dots between the function to other stakeholders across the business
• Work closely with the People organization’s leaders to ensure strong message alignment with the Chief People and AI Enablement Officer’s platform and calendar of upcoming events, social activations, and content plan
• Partner with others across the team to ensure alignment and impact to our Culture, People Pact people program communications
• Manage and engage with communications agencies and contractors on a variety of projects and initiatives
• Align and collaborate with Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing
• Drive the project management and strategy of ServiceNow’s Global Impact and Culture Report, alongside our Global Impact team, which includes working cross functionally with internal teams to build content representative of our full workforce
• Partner closely across the People team and their executive/functional comms leads to understand how programs and initiatives impact the Global Workforce Innovation and Culture strategy and incorporate learnings into the CWIO’s communication plan
• Leverage listening tools, analyze insights, and iterate communications plans as part of continuous improvement

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs