Senior Manager, Integrated Marketing

Summary

Join Underdog, the fastest-growing sports gaming company, as a Marketing Manager. Collaborate with cross-functional teams to develop and execute comprehensive marketing plans for product launches and campaigns. Conduct in-depth value proposition analysis and refine brand messaging. Own the content calendar and lead the development of messaging and positioning strategies. Continuously test, optimize, and adapt messaging to improve customer engagement. Leverage data insights to enhance product messaging and campaign effectiveness. Foster a collaborative and strategic work environment. This role requires 7+ years of experience in integrated or product marketing, particularly within the sports or gaming sectors.

Requirements

• 7+ years of integrated or product marketing experience
• Proven track record in developing and executing integrated marketing campaigns in competitive markets, especially within sports or gaming sectors
• Strong understanding of consumer behavior, with the ability to apply insights into actionable marketing strategies that engage fans and players
• Expertise in brand positioning, digital marketing, and content strategy, with the ability to communicate complex ideas simply and persuasively
• Exceptional communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
• Results-oriented and data-driven, with a passion for continuous optimization and performance measurement
• Highly organized and able to manage multiple projects and priorities in a fast-paced environment
• Collaborative and adaptable, with the ability to work cross-functionally and drive alignment in a dynamic, growing organization

Responsibilities

• Collaborate closely with Marketing, Strategy and Product teams to develop comprehensive marketing plans that support product launches, updates, and campaigns
• Conduct in-depth value proposition analysis and work with internal and external stakeholders to refine and communicate the brand’s differentiators in the sports gaming space
• Own the content calendar, balancing feature GTM with external beats and internal promotions
• Lead the development of messaging and positioning strategies for new products, ensuring alignment across all communication channels, including social media, paid channels, and in-app experiences
• Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption. Utilize A/B testing, customer surveys, and data analytics to optimize product positioning, messaging, and overall marketing strategy
• Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog
• Become an expert in understanding the behavior, preferences, and pain points of our diverse user base
• Engage with customers and the gaming community to gather feedback and insights, translating these into actionable marketing strategies
• Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming
• Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement
• Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness, ensuring that Underdog remains competitive in the marketplace
• Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents