Senior Manager, Marketing

Summary

Join Paxful, the world's largest people-powered marketplace, as a Marketing Manager and report to the VP of Growth. This critical role focuses on driving user and revenue growth through acquisition, retention, and effective channel management. You will be responsible for communications strategy, campaign management, agency collaboration, brand alignment, and stakeholder coordination. The ideal candidate possesses extensive marketing experience, strong analytical skills, and proven expertise in paid advertising platforms. Paxful offers a fully remote work environment, competitive salary and commission, and opportunities for professional growth and development. We encourage applications from skilled professionals worldwide.

Requirements

• Minimum of 5 years of hands-on experience in marketing, preferably in a fast-paced, growth-oriented environment with exposure to multiple marketing channels
• Proven expertise in leveraging paid tools such as Meta Business Manager, Google Ads, TikTok Business Manager, and other performance marketing platforms
• Strong analytical mindset, capable of interpreting data and translating insights into actionable marketing strategies, aka data-driven decision-making
• Advanced knowledge of tools like Excel and Google Analytics; familiarity with platforms like Superset or MySQL is a plus
• Ability to balance data-driven decision-making with appreciating what works creatively to engage audiences
• Experience working closely with creative teams to develop marketing concepts that drive conversions
• Excellent project management skills with the ability to work cross-functionally with internal stakeholders and external agencies
• Strong verbal and written communication skills, able to convey complex ideas effectively
• Experience guiding messaging for Social Media, PR, SEO, and Email teams to achieve cohesive campaigns and brand excellence

Responsibilities

• Set the tone and direction for all internal and external communications, ensuring consistency and coherence in areas such as PR & email
• Utilize paid and owned channels effectively, developing initiatives aligned with business objectives and brand guidelines
• Oversee marketing campaigns' planning, implementation, and performance tracking, ensuring that all efforts are focused on maximizing user growth and revenue
• Coordinate cross-functional efforts, compiling assets and information from internal teams and external partners
• Manage agency partners across respective channels, ensuring alignment with overall marketing goals and consistency in messaging
• Conduct regular performance evaluations and provide strategic input to enhance agency-driven performance
• Collaborate closely with the Brand and Content teams to ensure all marketing activities align with brand messaging and cross-channel strategy
• Foster integration between paid campaigns and organic efforts across social media, SEO, email, and community platforms (e.g., Telegram, Discord)
• Work alongside the VP of Growth to maintain day-to-day marketing progress, troubleshoot challenges, and ensure effective communication between all channel owners
• Act as a key point of contact for the marketing team, creative resources, and external stakeholders to drive consistent campaign execution

Preferred Qualifications

• Experience in industries such as Crypto, Fintech, and Marketplaces
• Experience with global marketing (vs. domestic)
• Background in driving growth for mobile apps on iOS and Android

Benefits

• Competitive Salary and Commission package for the selected candidate
• Fully remote work environment
• Opportunity to work with cutting-edge technologies on impactful projects
• Collaborative, innovative, and supportive work culture
• Professional growth and development opportunities