Senior Marketing Manager

Summary

Join CARET's remote-first marketing team as a Senior Marketing Manager and lead the digital marketing strategy, planning, and execution. You will oversee paid media channels, manage budgets, and collaborate with internal and external teams. This role requires a proven track record in B2B SaaS digital marketing, experience with various MarTech tools, and strong analytical skills. You will be responsible for driving demand generation, optimizing campaigns, and improving lead quality. The position offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 5-7 years’ experience in a fast-paced SaaS environment, preferably in B2B, spearheading digital marketing demand generation
• Must have previous budget management experience
• Must have previous experience in oversight of paid media channels including PPC and display
• Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally
• Experience with digital agencies, online marketplaces or digital marketing consultancies
• Experience working with MarTech stack, including Salesforce, HubSpot, Google Ads, Google Analytics, etc

Responsibilities

• Drive and coordinate integration of digital strategy across all channels while optimizing spend
• Manage assigned paid media budget to optimize spend for efficiency and effectiveness
• Stay abreast of emerging digital technologies, media opportunities, and strategies, while optimizing visitor and customer experience
• Manage online and external agencies using performance-based metrics and acting as a key liaison between the marketing team and key stakeholders to drive measurable business results
• Measure the growth and effectiveness of digital marketing tactics, working to grow and optimize our online presence through testing, landing page optimization, bidding strategies, strong messaging and agency collaboration and management
• Collaborate closely with sales stakeholders to improve inbound lead quality, quantity and process management
• Media planning, budget management, testing strategy, and campaign tracking

Preferred Qualifications

• Ability to deliver strategic thinking and execution, with a strong attention to details
• Strong project management and communication skills
• A passion for data quality and insights, with the ability to drive business recommendations via analytics
• Ability to create and implement strategic media plans with proven, measurable results
• Ability to operate in fast paced environment and manage multiple, competing priorities

Benefits

• Flexible PTO
• Summer Fridays
• No meeting Fridays
• Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
• Flexible Spending Account
• Health Savings Account
• 401(k) match
• Remote work