Senior Manager, Marketing Operations

Summary

Join HopSkipDrive's Marketing and Communications team as a Senior Manager, Marketing Operations! Lead efforts to optimize our marketing technology stack, improve operational processes, and deliver actionable insights. You will ensure marketing initiatives are data-driven and impactful. Oversee and optimize our marketing tech stack (HubSpot, Iterable, Salesforce, Tableau, and Google Analytics). Lead marketing operations for email campaigns and partner with cross-functional teams to streamline processes. Develop actionable insights and enhance operational processes. Mentor team members and collaborate across departments.

Requirements

• 6+ years of experience in marketing operations or a related field, with demonstrated success managing marketing tech stacks and data systems
• Advanced proficiency in HubSpot, Salesforce, Tableau, Google Analytics, and other relevant tools
• Proven ability to build and maintain reporting dashboards, providing actionable insights to drive performance improvements
• Expert project management skills with a track record of implementing scalable marketing processes
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
• Entrepreneurial mindset with a focus on problem-solving and continuous improvement

Responsibilities

• Oversee and optimize the marketing tech stack, including HubSpot, Iterable, Salesforce, Tableau, and Google Analytics, ensuring seamless integrations and data accuracy
• Design and maintain comprehensive reporting frameworks to measure performance across earned, owned, and paid channels and lead cross-functional meetings to report on performance
• Lead marketing operations for email campaigns, including segmentation, trend analysis, performance optimization, and reporting
• Partner with cross-functional teams to streamline lead routing processes and ensure data cleanliness
• Develop actionable insights by analyzing marketing and sales performance data and deliver clear recommendations enabling strategic decision-making
• Enhance and scale operational processes to improve the efficiency and effectiveness of marketing efforts
• Lead operating cadences for all metric and funnel reviews within marketing and with sales, maintaining a deep understanding of business performance, key business metrics, and financial outcomes
• Mentor team members and collaborate across departments to elevate marketing operational standards and best practices

Preferred Qualifications

• Salesforce Admin Certification
• Experience mentoring or managing junior team members

Benefits

• Equity
• Flexible vacation
• Medical, dental, vision and life insurance
• 401(k)
• FSA
• Equity stock options
• Remote work