Senior Manager, Marketing Operations

Summary

Join SentinelOne as a Senior Manager, Marketing Operations and lead the success of our marketing technology solutions and lead management processes. Manage our marketing tech stack and optimize lead capture, routing, and tracking workflows. Collaborate with marketing, sales, and cross-functional teams to maximize platform value and ensure alignment with business goals. Lead a team in designing and maintaining lead management workflows, developing best practices, and analyzing funnel health. This role requires system and platform analysis, campaign performance analysis, and establishing robust data governance practices. The ideal candidate will have extensive experience in marketing technology and lead data management, with exceptional problem-solving, communication, and collaboration skills.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field; advanced degree preferred
• 7+ years of experience in marketing technology and lead management processes, including hands-on expertise with ABM, Content Experience, and Conversational Marketing platforms
• Strong understanding of marketing principles, customer journeys, and campaign optimization strategies
• Experience with marketing and sales platforms, including Salesforce, Marketo, LeanData, and data enrichment tools like ZoomInfo, Clearbit, or Dun & Bradstreet
• Familiarity with data privacy and compliance standards (e.g., GDPR, CCPA) and their application in marketing technology and lead management processes, including ensuring proper data handling, consent management, and compliance audits across platforms
• Proficiency in analyzing platform usage, system outputs, and campaign performance metrics, with the ability to generate actionable insights
• Proven ability to lead cross-functional teams, foster collaboration, and deliver results in a fast-paced environment
• Strong communication skills with the ability to convey technical concepts to non-technical stakeholders and influence decision-making across teams
• Experience designing and delivering training programs to maximize user adoption and operational efficiency
• Exceptional problem-solving skills with a focus on identifying gaps in processes and implementing solutions to optimize performance
• Strong organizational and troubleshooting skills, capable of managing multiple priorities and addressing technical challenges effectively

Responsibilities

• Lead and manage a team of marketing technology and lead management professionals, fostering collaboration, providing mentorship, and driving a data-driven culture to ensure the successful execution of initiatives
• Serve as the primary manager of MarTech solutions, managing daily operations, troubleshooting, user support, and driving continuous improvement and adoption to maximize platform value
• Assist with and manage the marketing technology roadmap, manage configuration and permissions, day-to-day operations, and maximizing functionality, scalability across marketing
• Define and maintain individual platform roadmaps for the tech stack, prioritizing use cases and enhancements based on stakeholder feedback, strategic goals, and alignment with broader business objectives
• Optimize platform configurations for functionality, scalability, and ROI, while ensuring compliance with data security, privacy standards, and industry regulations
• Analyze platform usage and campaign performance metrics, providing actionable insights to improve targeting, engagement, and conversion rates, and sharing these findings with stakeholders to inform decisions
• Develop and track KPIs, delivering insights to stakeholders, and using these metrics to inform platform strategy and lead management improvements, ensuring alignment with business objectives
• Establish and enforce best practices, including training programs, resources, and documentation, to empower teams, drive user adoption, and enhance operational efficiency
• Oversee and continuously improve lead management processes, ensuring accurate lead capture, routing, and tracking across systems, informed by performance metrics and evolving needs
• Maintain lead data integrity and implement robust data governance practices, optimizing lead routing rules to enhance collaboration and streamline processes between marketing and sales teams
• Monitor funnel health through dashboards and metrics, addressing inefficiencies, collaborating with analytics teams, and implementing data-driven strategies to improve lead conversion rates
• Collaborate with sales, marketing, analytics, and CRM teams to ensure alignment, seamless integration, and effective data flow across systems, driving a unified approach to data governance and process efficiency

Preferred Qualifications

Experience with Tableau or similar analytics tools is a plus

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events