SmartAsset is hiring a
Senior Manager of Advisor Marketing, Remote - United States

Summary

The job is for a Senior Manager of Advisor Marketing at SmartAsset, responsible for developing marketing strategies to drive adoption and retention of users on the SmartAsset Advisor Marketing Platform. The role requires 5+ years of experience in B2B marketing campaigns, strong analytical skills, and familiarity with email marketing tools, web analytics platforms, and Google Tag Manager.

Requirements

• 5+ years of experience designing and managing B2B marketing campaigns including content creation, segmentation, deployment and iterative testing
• Deep knowledge of email marketing tactics, tools, and industry developments
• Strong written communication skills; able to write marketing copy independently
• Strong analytical skills; makes decisions based on data
• Experience using Google Analytics, Mixpanel, and/or other web analytics platforms
• Familiarity with placing and testing tags in Google Tag Manager or other tag management product

Responsibilities

• Develop marketing strategies to drive adoption and retention of users on the SmartAsset Advisor Marketing Platform
• Own discrete marketing campaigns from ideation and opportunity sizing through reporting and optimization
• Analyze campaign performance and make data-driven changes for improvement
• Work with stakeholders on the Sales team to develop campaigns/collateral that improve efficiency or support product communications
• Work with marketing teammates on multi-channel campaigns that require orchestration (ie. SEO, Paid Media)
• Collaborate with Product to improve MQL capture rate of smartasset.com
• Report on campaign performance pacing on a weekly, monthly, and quarterly basis
• Manage and improve workflows where possible to improve efficiency

Preferred Qualifications

• Prior experience using Pardot is a plus
• Prior experience using Salesforce is a strong plus

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
• EAP (Employee Assistance Program)
• Employee Resource Groups supporting our underrepresented communities
• Pet Insurance
• Home Office Stipend