SmartAsset is hiring a
Senior Manager of Advisor Marketing, Remote - United States
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Senior Manager of Advisor Marketing
🏢 SmartAsset
💵 $94k-$140k
📍United States
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Summary
The job is for a Senior Manager of Advisor Marketing at SmartAsset, responsible for developing marketing strategies to drive adoption and retention of users on the SmartAsset Advisor Marketing Platform. The role requires 5+ years of experience in B2B marketing campaigns, strong analytical skills, and familiarity with email marketing tools, web analytics platforms, and Google Tag Manager.
Requirements
- 5+ years of experience designing and managing B2B marketing campaigns including content creation, segmentation, deployment and iterative testing
- Deep knowledge of email marketing tactics, tools, and industry developments
- Strong written communication skills; able to write marketing copy independently
- Strong analytical skills; makes decisions based on data
- Experience using Google Analytics, Mixpanel, and/or other web analytics platforms
- Familiarity with placing and testing tags in Google Tag Manager or other tag management product
Responsibilities
- Develop marketing strategies to drive adoption and retention of users on the SmartAsset Advisor Marketing Platform
- Own discrete marketing campaigns from ideation and opportunity sizing through reporting and optimization
- Analyze campaign performance and make data-driven changes for improvement
- Work with stakeholders on the Sales team to develop campaigns/collateral that improve efficiency or support product communications
- Work with marketing teammates on multi-channel campaigns that require orchestration (ie. SEO, Paid Media)
- Collaborate with Product to improve MQL capture rate of smartasset.com
- Report on campaign performance pacing on a weekly, monthly, and quarterly basis
- Manage and improve workflows where possible to improve efficiency
Preferred Qualifications
- Prior experience using Pardot is a plus
- Prior experience using Salesforce is a strong plus
Benefits
- All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US
- Medical, Dental, Vision - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
- Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for each role
- Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
- EAP (Employee Assistance Program)
- Employee Resource Groups supporting our underrepresented communities
- Pet Insurance
- Home Office Stipend
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Please let SmartAsset know you found this job on JobsCollider. Thanks! 🙏