APRIL is hiring a
Partner Lifecycle Marketing Manager

Summary

The job is for a Senior Lifecycle Marketing Manager in the fintech industry, responsible for developing and executing marketing strategies for tax products, managing clients, and building relationships with partners. The role requires 5-7 years of experience in lifecycle marketing, ideally in fintech, and skills in consumer mobile app marketing, data-driven marketing, lifecycle marketing expertise, and client relationship building.

Requirements

• 5-7 years of experience in lifecycle marketing, with a strong background in consumer mobile apps, ideally in fintech
• Proven track record in developing and executing lifecycle marketing strategies across email, push, and in-app messaging channels
• Experience with Braze or similar ESP platforms

Responsibilities

• Craft robust playbooks for email, push notifications, and in-app messaging that drive the launch of the Filer, Estimator, and Paycheck Optimizer products
• Develop and own retargeting strategies and execution plans, with a strong emphasis on using Braze or similar platforms
• Regularly update and refine marketing strategies to ensure they align with evolving product value propositions
• Focus on driving key KPIs, such as product adoption rates and campaign start rates, to measure and ensure success
• Be the trusted advisor to lifecycle marketing teams at fintech and financial services companies, providing hands-on guidance to ensure the successful adoption of our marketing playbooks
• Help clients navigate their internal processes, manage stakeholders, and advocate effectively for the importance of tax marketing within their organizations

Preferred Qualifications

Familiarity with tax-related products is a HUGE plus