Remote Senior Manager of Marketing and Fan Engagement

Summary

The job is for a Senior Manager role in the Drone Racing League (DRL), a division of Infinite Reality. The role involves managing marketing strategies, fan engagement, brand management, media distribution, partnerships, event promotion, content creation, and PR. The ideal candidate should have a Bachelor's degree in Marketing, Communications, or related field with 5+ years of experience in marketing roles, preferably in sports or entertainment.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
• 5+ years of experience in marketing roles, preferably in sports or entertainment

Responsibilities

• Fan Engagement and Growth: Develop and execute strategic marketing plans to drive focused fan behaviors
• Brand Management: Evolve and refresh DRL's brand guidelines to ensure consistency across all channels
• Media Distribution and Partnerships: Oversee partnerships with media outlets for broadcasting DRL races
• Gaming and Merchandising: Drive growth and engagement with the DRL SIM and other gaming platforms
• Event Promotion and Management: Develop branding assets for DRL events, strategize and execute promotions to achieve attendance goals at live events
• Content Creation and PR: Manage live streaming and broadcast of DRL races, handle media relations and influencer partnerships
• Partnership Marketing and Management: Support partnership sales with creative ideation and asset creation
• Insights and Analytics: Conduct ongoing fan research and analyze audience demographics. Report on key marketing KPIs and oversee valuation tracking for partnerships

Benefits

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan