Customer Marketing Manager

Summary

Join Workyard, a growing startup revolutionizing the U.S. construction and trades markets, as their new Customer Marketing Manager! In this senior individual contributor role, you will report to the VP of Growth and collaborate with Product, Customer Success, and Sales teams. Your mission is to drive product adoption, maximize customer lifetime value, and foster strong customer relationships. You will develop and execute customer engagement strategies across various channels, build the marketing tech stack, and measure key performance indicators. This hybrid role offers a blend of in-office and remote work, allowing for flexibility and work-life balance. The ideal candidate possesses extensive B2B SaaS marketing experience, a proven track record of successful product launches, and strong cross-functional collaboration skills.

Requirements

• 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing
• Proven experience launching features or products and driving measurable adoption
• Strong cross-functional operator who thrives working with Product, CS, and Sales teams
• Able to own end-to-end execution — from strategy to content to systems
• Deeply curious, creative, and data-driven — you’re always testing, learning, and iterating
• Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems

Responsibilities

• Use your unique ability to understand and empathize with our customers to lead the customer engagement strategy across the customer lifecycle
• Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks
• Develop programs to drive upsell and cross-sell, working in tight alignment with Sales and Customer Success to surface the right message at the right time
• Define and build the customer engagement tech stack - we currently use Intercom and Amplitude, and are open to evolving the stack based on your expertise
• Collaborate cross-functionally with CS, Sales, and Product to turn insights into compelling customer communications and campaigns
• Measure and improve key metrics like product adoption, upsell revenue, and retention - always laddering up to ARPU growth

Benefits

This is a hybrid role: 2 days in our Sydney office (Surry Hills), 3 days remote