Senior Manager, Paid Search

Summary

Join DEPT® as a Senior Manager, Paid Search and lead paid search performance, client management, and resource delegation. You will be the primary client contact, managing communication and weekly calls. Responsibilities include designing and executing paid search strategies, collaborating with vendors and senior team members, and managing project timelines. You will also manage a direct report, fostering their professional development. This role requires a minimum of 5 years of paid search experience and expertise in various Google networks and campaign types. Strong analytical, reporting, and communication skills are essential. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• A minimum of 5 years of paid search experience and comfortable with topics such as budgeting, bidding, and testing methodology
• Experience across all Google networks - display network and search network, inclusive of app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates
• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free
• Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc
• Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap
• Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward

Preferred Qualifications

• You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave