Senior Manager, Product Marketing - Identity & End User Experience

Summary

Join 1Password as a Senior Manager, Product Marketing, leading the product marketing strategy for identity and user experience solutions. You will define the future of secure authentication and access management, driving market positioning, messaging, and go-to-market plans. This role requires 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in people leadership. You will collaborate with cross-functional teams, develop compelling narratives, and mentor a product marketing team. This remote position offers a competitive salary, comprehensive benefits, and growth opportunities within a fast-growing company. The role involves occasional travel for in-person engagement.

Requirements

• 10+ years of SaaS enterprise product marketing experience
• 5+ years in cybersecurity
• 3+ years in a people leadership role
• Proven ability to help launch and scale enterprise security products, with expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement
• Ability to support go-to-market strategies that align with evolving customer needs and industry trends
• Deep knowledge of workforce identity, authentication methods, and emerging threats, with insight into evolving IT and security priorities
• Excellent collaboration and leadership skills, with the ability to align and influence cross-functional teams in a high-growth, dynamic environment
• Exceptional written and oral communication skills
• Ability to excite internal and external stakeholders through compelling narratives

Responsibilities

• Drive the product marketing strategy for identity and user experience solutions
• Define the future of how businesses and individuals securely authenticate, manage access, and interact with credentials and identities across workforce, developer, and consumer use cases
• Drive market positioning
• Develop messaging
• Influence the product roadmap
• Support go-to-market plans in partnership with marketing and sales for Enterprise Password Manager (EPM), identity-based access solutions, developer security tools, and end-user experiences
• Help grow and evolve 1Password’s identity security solutions, ensuring alignment across product, marketing, and sales while helping both business customers and consumers adopt a modern approach to authentication and access security
• Lead a growing product marketing team responsible for delivering insights, storytelling, and market activation programs
• Support strategic direction, prioritization, and measurable business outcomes in a competitive cybersecurity market
• Lead launch and adoption strategies for identity, authentication, and user access security solutions, empowering organizations to stay secure
• Develop a strong understanding of the product vision, technology, and buyers to bridge complex technical concepts to a variety of stakeholders
• Develop product marketing strategy
• Help support the growth of the Extended Access Management (XAM) category and expand 1Password’s role in securing workforce authentication, access, and user security experiences
• Help guide launch and adoption strategies for identity and authentication security solutions
• Drive insights
• Conduct research to help inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats
• Create narratives and messaging
• Help craft compelling messaging that differentiates 1Password’s authentication and access security solutions from both existing EPM competitors along with legacy IAM, SSO, and authentication providers
• Activate and enable sales and marketing
• Help equip sales with training and content while supporting XAM demand and revenue generation campaigns
• Become a spokesperson for the product
• Represent the product at internal and external events
• Measure and optimize
• Define and track KPIs to measure, and refine programs, and content strategies
• Develop and mentor a world-class team
• Support and coach a high-performing product marketing team, fostering accountability and growth, helping drive product sales growth, customer adoption, and competitive wins

Preferred Qualifications

• Certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.)
• Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience

Benefits

• Health, dental, 401k and many others
• Generous paid time off
• Equity grant
• Participation in our incentive programs
• Maternity and parental leave top-up programs
• Wellness spending allowance
• Generous PTO policy
• Company-wide wellness days off scheduled throughout the year
• Wellness Coach membership
• Comprehensive health coverage
• Company equity for all full-time employees
• Retirement matching program
• Training budget, 1Password University access, and learning sessions
• Free 1Password account (and friends and family discount!)
• Paid volunteer days
• Employee-led DEIB programs and ERGs and ECGs
• Fully remote environment
• Peer-to-peer recognition through Bonusly