Senior Product Marketing Manager

Summary

Join Workleap as a Senior Product Marketing Manager for ShareGate, where you'll be responsible for managing the ShareGate portfolio and developing critical strategies to bring features to market, drive revenue, and elevate the product's positioning and value. You'll own product and feature launches, build product positioning and messaging, understand the customer journey and key personas, and analyze market and competitor dynamics. You'll work with a leadership team of marketing, product, and revenue directors to lead the competitive differentiation of ShareGate. This role requires strong knowledge of IT buyers and users, the ability to define market research and competitive insights, and the creation of compelling product messaging. You'll also be responsible for establishing launch plans, evangelizing impact internally and externally, collaborating with enablement to build impactful training, and continuously refining messaging through ongoing experiments.

Requirements

• 8+ years of experience in product marketing, product management or customer marketing
• Strong knowledge of M365 technology and IT consulting
• Past leadership experience of a complex SaaS product offering
• Strong understanding of product marketing frameworks, methodologies, and GTM best practices
• Proven ability to create compelling content across different audiences (i.e. internal, target buyer personas)
• Demonstrated experience working with or supporting IT channel partners or IT-focused products
• Exceptional communication and interpersonal skills, capable of influencing at multiple organizational levels
• Results-driven mindset with the ability to manage multiple projects and priorities simultaneously

Responsibilities

• Build and develop knowledge of our IT buyers and users, as well as the customer journey in order to understand who buys, when they buy and why they buy
• Define market research, sizing and competitive insights to drive strategy
• Builds product messaging that sets ShareGate apart from others in the market through unique value
• Establishes launch plans for our new products and features in collaboration with Product, Marketing, Revenue and Account Management
• Evangelize impact internally and externally
• Collaborate with enablement to build out impactful training to grow direct and partner revenue
• Build GTM and launch process with the Product team to drive release marketing and launches
• Continuously refines messaging with ongoing experiments to validate and measure feedback
• Work with other Senior Product Marketing team members to build defined processes and strategies
• Reference within the team in terms of IT market, competitors, personas, and routes to mrket
• Work with senior stakeholders (i.e. Directors and VPs) on driving complex projects/issues
• Quarterbacks voice of customer / voice of market initiatives, including win & loss interviews, market research and trend analysis