Senior Manager, Programmatic & Native Advertising

Summary

Join SmartAsset as a Senior Manager to lead and scale profitable direct-response ad campaigns across Programmatic and Native platforms. You will own ROI-positive outcomes, oversee multi-million-dollar budgets, and collaborate with internal and external teams. This role requires an expert performance marketer with at least 5 years of experience managing large-scale campaigns. You'll leverage data to optimize campaigns, predict performance, and drive revenue growth. SmartAsset offers a remote work environment and a comprehensive benefits package.

Requirements

• 5+ years of hands-on buying experience in programmatic and native advertising (Yahoo DSP, The Trade Desk, Google’s DV360, Dianomi, Outbrain, or similar)
• Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results
• Deep expertise in performance marketing metrics (CPA, CVR, ROAS, LTV) and how to optimize against them
• Strong analytical skills with proficiency in Excel, SQL, Tableau, Looker, or similar analytics tools
• Technical fluency in ad tech, tracking mechanisms, and bidding strategies
• Passion for consumer psychology and the ability to craft compelling campaigns that drive engagement
• Ability to thrive in fast-paced, data-driven environments, managing multiple priorities and stakeholders
• Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership

Responsibilities

• Own programmatic and native campaigns—from strategy and execution to continuous optimization and profitability management
• Manage and scale media buys across Yahoo DSP, The Trade Desk, Dianomi, and other platforms, ensuring efficient spend allocation and ROI-driven decision-making
• Drive experimentation across bidding strategies, audience segmentation, creative variations, and landing page optimizations to unlock new revenue opportunities
• Leverage large data sets to conduct deep-dive performance analyses and extract actionable insights to improve CVR, CPA, ROI, and lead quality
• Establish and refine forecasting models to predict spend, performance, and revenue impact
• Work cross-functionally with data science, engineering, and marketing teams to ensure proper tracking, attribution, and reporting
• Optimize deal structures, including PMP and Programmatic Guaranteed buys, to secure premium placements and inventory
• Stay ahead of industry trends and emerging ad tech solutions to drive innovation in programmatic and native advertising
• Own high-impact campaigns with significant revenue-driving potential
• Collaborate with a talented team of marketers, engineers, and data scientists

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend