Senior Marketing Manager

Summary

Join Carrot Fertility as a Senior Marketing Manager to spearhead localized marketing efforts in the EMEA region. This key role involves collaborating with various teams to create impactful marketing materials and campaigns. You will be responsible for launching products, analyzing marketing data, and conducting market research. The ideal candidate possesses extensive marketing experience, particularly in EMEA product launches, and excels in cross-functional collaboration. Carrot offers a comprehensive compensation package including health and wellness benefits, retirement plans, and incentives. The position is based in the UK.

Requirements

• 6-8 years of marketing experience
• Based in the UK
• Experience launching products in EMEA and tailoring marketing strategies for regional audiences
• Strong collaboration skills, with experience working cross-functionally with sales, customer success, and creative teams
• Excellent written and verbal communication skills
• Excellent organizational and project management skills with the ability to manage multiple projects and meet deadlines
• Comfort with the ambiguity inherent in a fast-paced startup environment

Responsibilities

• Partner with the global sales and customer success teams to develop localized marketing materials that support regional goals
• Collaborate with the Content Marketing Manager and Design Team to create and adapt content for target markets, ensuring alignment with Carrot’s brand and messaging
• Working closely with Product Marketing, the Director of Comms, Global Sales, and Customer Success teams to shape our messaging in target markets
• Support the execution of marketing campaigns, events, and partnerships that drive awareness and engagement in EMEA
• Assist with Product Marketing efforts, helping to refine messaging and positioning for new product launches in the region
• Research market trends and customer insights to inform localized marketing strategies
• Analyze marketing performance data to identify areas for improvement
• Maintain and update regional marketing assets, ensuring consistency and accuracy across all materials
• Conduct market research to identify industry trends in target markets
• Assist with localized website updates

Preferred Qualifications

• Experience in B2B marketing, preferably in health, benefits, or tech industries
• Familiarity with localization best practices for marketing content
• Comfort analyzing marketing performance data to optimize strategies
• Experience managing people

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package
• The starting base salary for this position will range from £ 75,000-80,000