Senior Manager, Sales Enablement and Content Development

Summary

Join SonicWall's Sales Enablement team as a dynamic leader to manage a team of technical facilitators and content developers. You will drive the creation, delivery, and improvement of impactful enablement programs for our global salesforce and partner ecosystem. This role requires a blend of leadership, strategic thinking, instructional design expertise, and technical acumen. You will partner with various teams to identify enablement needs, develop strategies, and oversee content creation. Responsibilities include managing enablement sessions, tracking KPIs, and optimizing processes. The ideal candidate will have extensive experience in sales enablement and team leadership.

Requirements

• 5+ years of experience in sales enablement, learning & development, or related roles, with at least 3 years in a leadership capacity
• Proven ability to manage and develop high-performing teams, including technical facilitators and instructional designers
• Strong understanding of adult learning principles, instructional design methodologies, and technical training strategies
• Exceptional project management and organizational skills, with the ability to balance competing priorities
• Experience collaborating with sales, marketing, and product teams to develop enablement strategies
• Outstanding communication and interpersonal skills to work effectively across a global organization

Responsibilities

• Lead, mentor, and develop a team of technical facilitators and instructional designers to deliver world-class enablement programs
• Foster a collaborative and innovative team environment, ensuring alignment with the company’s mission and goals
• Manage resource allocation and prioritize tasks to meet tight deadlines across multiple initiatives
• Evaluate team performance and provide ongoing feedback to drive professional growth
• Partner with sales leadership, product marketing, and other cross-functional teams to identify enablement needs and priorities
• Develop a unified strategy for content development and facilitation that supports SonicWall’s sales objectives and partner ecosystem
• Drive initiatives to enhance onboarding, technical training, and ongoing education for the global salesforce
• Oversee the creation of sales and technical enablement materials, including training modules, playbooks, certification programs, and customer-facing resources
• Ensure all content is engaging, scalable, and aligned with SonicWall’s messaging, products, and solutions
• Leverage data and feedback to continuously refine and improve enablement content
• Manage and support the delivery of live and virtual enablement sessions, ensuring technical facilitators are equipped to provide impactful training experiences
• Promote best practices in adult learning and instructional delivery to enhance knowledge retention and application
• Incorporate innovative learning technologies and methodologies to improve learner engagement
• Define and track KPIs to measure the effectiveness of enablement programs, reporting outcomes to key stakeholders
• Use data-driven insights to optimize the content creation and facilitation processes
• Monitor feedback from sales and partner teams to continuously improve enablement initiatives

Preferred Qualifications

• Knowledge of SonicWall products, network security solutions, or related technology industries
• Familiarity with enablement tools such as LMS platforms, content management systems, and video production tools
• Certification in instructional design or related fields (e.g., CPLP, ATD)
• Bachelor’s degree in business, education, or a related field; master’s degree a plus

Benefits

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