Senior Market Researcher

Summary

Join Sprout Social's Brand Creative team as a Senior Market Researcher and contribute to strategic marketing decisions. You will execute quantitative and qualitative research projects, conduct international market research, manage key customer research programs, and provide actionable insights. Success hinges on delivering high-quality data storytelling that demonstrably impacts the business. The role requires strong project management skills and experience with various research methodologies. You'll collaborate with stakeholders across the organization and continuously improve research processes. Sprout offers a comprehensive benefits package and opportunities for professional growth.

Requirements

• 6+ years of professional experience in market research, UX research, or a similar role
• 3+ years of professional experience using survey platforms like Survey Monkey, Qualtrics, or UserTesting
• Proficient with Google Suite (e.g., Google Sheets, Google Slides), Microsoft Excel, and data visualization tools (e.g., Tableau, Canva, Figma, etc.)
• Experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs
• Strong project management skills - ability to juggle multiple priorities simultaneously and scope resources and timing for complex, multi-phased projects

Responsibilities

• Execute and manage quantitative and qualitative research projects (e.g., surveys, focus groups) to support strategic marketing decisions, including campaign, content, and pricing strategies
• Conduct international market research to identify marketing opportunities and deliver insights that influence brand strategy, customer engagement, and retention
• Manage and oversee key customer research programs (e.g., NPS surveys, brand trackers), ensuring unbiased data collection and compliance with ethical standards
• Provide actionable insights and clear recommendations through presentations and reports that guide creative content and marketing strategies for stakeholders at all levels of the organization
• Continuously improve research processes and methodologies, curate insights, and collaborate with stakeholders to prioritize research aligned with business needs
• Ensure quality control at each step of the research lifecycle, such as: verifying test plans have a cohesive flow, checking survey programming logic, questionnaire proofing, identifying low quality responses in data sets, number checking and proofing reports and presentations for accuracy

Preferred Qualifications

• B2B and/or SaaS market research experience
• Experience conducting international/cross-cultural research with strong knowledge of market-specific nuances
• Experience thinking holistically/creatively in addition to technically/analytically
• Note: An online portfolio or presentation deck showcasing relevant work throughout the research lifecycle (planning, data analysis, and final results) is required for consideration. Please remember not to include any proprietary information in your portfolio examples

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter