Senior Marketing Analyst

Summary

Join Trainual's growth team as a Data Analyst to leverage your expertise in marketing analytics and drive data-centered decisions. You will build upon existing marketing infrastructure, analyzing data across the customer lifecycle to identify growth opportunities. This role involves managing analytics projects, maintaining data workflows, and collaborating with cross-functional stakeholders. You'll be the subject matter expert for marketing and sales analytics, creating dashboards and reporting on key metrics. The ideal candidate possesses extensive experience in B2B SaaS marketing analytics and a deep understanding of various marketing metrics and tools. This is a highly collaborative role with a competitive salary.

Requirements

• ~5 years of experience in a marketing analytics role, B2B SaaS preferred
• Experience building or maintaining marketing analytics infrastructure as the only analyst or on a small, scrappy team
• Knowledge of all the customer acquisition metrics and how to calculate and uplevel them: CPM, CPC, CPA, LTV, CAC, ARPA, NRR
• Ability to dig into a customer lifecycle step by step and identify opportunities and trends
• Familiarity with the implementation and maintenance of marketing data aggregation + transformation, identity resolution, tag management, web analytics, and attribution
• Excellence with B2B funnel and attribution reporting
• Deep understanding of CRMs and building reporting within them
• SQL (must have)
• CRM (Hubspot - must have)
• Google Analytics 4 (must have)

Responsibilities

• Support marketing & growth stakeholders in making data-centered decisions daily
• Transform large data sets from multiple sources into reliable performance metrics
• Create, define, and update marketing dashboards across BI and operational tooling platforms
• Interpret data to identify opportunities for Trainual’s customer growth
• Monitor and report on data across digital marketing platforms, Google Analytics 4, HubSpot, and more, synthesizing holistic funnel performance and communicating trends to internal stakeholders and marketing executives
• Manage analytics projects and initiatives end-to-end
• Own the analytics process with cross-functional stakeholders, from understanding requirements, to developing a project plan, identifying data sources, running queries, and visualizing findings
• Provide guidance on testing methods, statistical analysis techniques, and more
• Maintain the data workflows and integrations that power marketing efforts
• Refactor queries and data connections to increase the simplicity, accuracy, and consistency of getting data from marketing tools to insights
• Be accountable for the successful performance of acquisition tooling and models (e.g. adside pixels, attribution, conversion and activation events)

Preferred Qualifications

• Data integration tool (Hightouch, dbt)
• Cloud-based BI tool (Omni)
• Cloud-based data warehouse (BigQuery)
• Event tracking and reverse ETL (Hightouch)
• Google Tag Manager
• Attribution (Cometly)

Benefits

The salary for this role is $125k-145k and will be dependent on relevant experience to our industry and this role