Vanta is hiring a
Senior Marketing Analytics Manager

Summary

The Senior Marketing Analytics Manager at Vanta will be responsible for enhancing marketing strategies through data analysis, developing attribution models, analyzing pipeline and closed/won deals, measuring marketing channel performance, conducting market research, customer segmentation, and more. The role requires a solid background in B2B marketing analytics, proficiency in SQL, data visualization tools, Python/R, and Hubspot/Salesforce data schemas, and at least 8 years of experience in marketing analytics.

Requirements

• Experience: At least 8 years of experience in marketing analytics
• Technical Skills: Deep familiarity with SQL, data visualization tools (e.g. Tableau), experience with Python/R for data analysis and in Hubspot/Salesforce data schemas; experience in DBT is preferred
• Analytical Thinking: Strong capability to analyze complex data sets, extract key insights, and translate them into actionable marketing strategies that drive business impact
• Collaboration: Proven ability to work effectively with business partners, especially with the heads of Growth and PMM, and to establish meaningful relationships within the marketing team
• Communication: Excellent verbal and written communication skills, capable of conveying complex data insights in a comprehensible and engaging manner
• Education. : Bachelor’s degree in Marketing, Statistics, Business, or related fields. A Master’s degree or higher is advantageous

Responsibilities

• Collaborate with Key Stakeholders
• Develop Advanced Attribution Models
• Pipeline and Closed/Won Deal Analysis
• Channel and Campaign Measurement
• Market Research and Competitive Analysis
• Customer Segmentation and Targeting
• Performance Monitoring and Reporting
• Lead key business meetings
• Cross-Functional Data Integration

Benefits

• Industry-competitive salary and equity
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully paid parental leave for all new parents (birthing, non-birthing, and adoptive)
• Health & wellness stipend
• Remote workspace stipend
• 401(k) matching plan
• Flexible work hours and location
• Open & encouraged PTO policy
• 9 company paid holidays
• Free memberships to online wellness platforms (One Medical, Headspace, and more!)
• Virtual team building activities, lunch and learns, and other company-wide events
• Offices in SF and NYC with hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!