Senior Manager, Marketing Finance

Summary

Join our team at Olipop as we search for a Sr. Manager, Marketing Finance to build and manage scalable analytics, attribution models, budgets, and ROI analyses to support our marketing team.

Requirements

• Analytical and continuous improvement mindset with the ability to build complex, detailed and high-quality models and step back to summarize the implications and recommended actions
• High level of emotional intelligence and cultural competency, with an ability to operate in an unstructured and highly dynamic environment
• A strong communicator with excellent written and verbal communication skills and strong presentation skills, with the ability to simplify complex analyses to simple insights
• Advanced excel experience required
• Expertise in creating processes and tools to support budget process and profitability analyses

Responsibilities

• Partner with Marketing leadership to build and support marketing mix measurement models
• Conduct analysis to measure effectiveness of marketing campaign and initiatives
• Evaluate attractiveness new partnership, influencer, and other strategic opportunities
• Develop and maintain monthly budgets with an ROI based view on significant investments
• Support marketing leadership in budget allocations to align with strategic priorities (e.g. drive awareness, trial)
• Build framework for, track and report on marketing KPIs on an ongoing basis
• Support DTC e-commerce leadership in managing P&L and optimizing spend

Preferred Qualifications

• Experience in Marketing Finance for a CPG brand is highly preferred
• 6-8 years of experience in a combination CPG finance, consulting, investment banking or other analytically intense role, with an emphasis on marketing, is a plus
• Prior experience at a rapidly scaling startup is a plus

Benefits

$135,000-140,000 base salary + bonus