Senior Marketing Business Partner

Summary

Join Supermetrics as a Senior Marketing Business Partner and become a strategic partner to Marketing leadership, enabling smarter decisions through data-driven insights. You will own the full-funnel performance strategy, optimizing marketing activities for measurable pipeline and revenue generation. Responsibilities include full-funnel measurement and optimization, conducting performance analysis, overseeing database management, developing lead scoring models, managing system integrations, and ensuring data governance. This role requires 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment, strong analytical skills, proficiency in tools like HubSpot and Salesforce, and a deep understanding of demand generation and lifecycle marketing. Supermetrics offers a comprehensive salary package, equity options, great work equipment, health care benefits, a personal learning budget, and sports and well-being allowances. The position is based in Helsinki, Dublin, or remote from the UK.

Requirements

• 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
• Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
• Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
• A deep understanding of demand generation, funnel strategy, and lifecycle marketing
• Experience with lead scoring, attribution frameworks, and campaign automation
• Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices

Responsibilities

• Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
• Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue
• Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline
• Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages
• Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends
• Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership
• Oversee database management and ensure campaign readiness through clean, structured contact data
• Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)
• Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals
• Ensure scoring models align with sales-readiness and campaign strategy
• Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution
• Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline
• Ensure consistency in campaign tagging, UTM governance, and reporting across platforms
• Partner with Marketing Ops and RevTech to automate processes and scale performance analytics

Benefits

• A comprehensive salary package that includes equity options
• Great work equipment, and home office allowance for those working in our fully remote locations
• Health care benefits and leisure time insurance
• An annual 1000 euros of personal learning budget
• Sports and well-being allowance