Senior Marketing Business Partner

Summary

Join Supermetrics as a Senior Marketing Business Partner and contribute to a large-scale marketing strategy. Based in Helsinki, Dublin, or fully remote in the UK, you will partner with marketing leadership, own the full-funnel performance strategy, and build data-driven insights. Responsibilities include building full-funnel visibility, conducting performance analysis, managing lead scoring models, overseeing attribution and reporting, ensuring data integrity, and maintaining consistent tagging. The ideal candidate possesses 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment, strong analytical skills, proficiency in tools like HubSpot and Salesforce, and a deep understanding of demand generation. Supermetrics offers a comprehensive salary package, equity options, great work equipment, health care benefits, a personal learning budget, and sports and well-being allowance.

Requirements

• 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
• Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
• Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
• A deep understanding of demand generation, funnel strategy, and lifecycle marketing
• Experience with lead scoring, attribution frameworks, and campaign automation
• Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices

Responsibilities

• Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
• Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue
• Build and maintain full-funnel visibility from visitor to MQL, SQL, and pipeline. Identify drop-off points and recommend optimization strategies across campaigns, CTAs, and lifecycle stages
• Conduct an in-depth analysis of marketing performance using web, campaign, and funnel data. Coordinate the cadence and delivery of Marketing Business Reviews (MBRs, QBRs) with actionable insights
• Manage lead and account scoring models using behavioral, firmographic, and intent data. Ensure alignment with sales-readiness criteria and campaign strategy
• Oversee attribution logic, reporting dashboards, and campaign measurement frameworks to clarify what drives pipeline and revenue
• Ensure database integrity, campaign readiness, and structured communication governance across Marketing, Sales, and Customer for Life (C4L) teams
• Maintain consistent tagging and UTM governance across platforms. Partner with RevTech and Marketing Ops to scale analytics and automate key workflows
• Own the integration between HubSpot and Salesforce to ensure seamless data flow, lead handoffs, and process efficiency

Benefits

• A comprehensive salary package that includes equity options
• Great work equipment, and home office allowance for those working in our fully remote locations
• Health care benefits and leisure time insurance
• An annual 1000 euros of personal learning budget
• Sports and well-being allowance