BetterUp is hiring a
Senior Marketing Campaign Manager in Worldwide

Summary

BetterUp is hiring a Marketing Campaign Manager to drive account-based marketing campaigns and initiatives. The Marketing Campaign Manager will be responsible for planning, executing, and measuring integrated marketing campaigns that engage target accounts. They will collaborate with cross-functional teams and utilize marketing automation tools to implement and track ABM campaigns.

Requirements

• Proven experience and 5+ years in B2B account based marketing (ABM) roles
• Deep understanding of demand strategies, tactics, and best practices
• Familiarity with marketing automation, CRM, and other marketing tools such as HubSpot and 6sense
• Excellent communication skills, both written and verbal
• Strong analytical skills with the ability to measure and optimize marketing performance
• Ability to work collaboratively in cross-functional teams
• Results-oriented mindset with a focus on driving revenue growth and customer success
• Self-motivated, proactive, and adaptable to changing business needs

Responsibilities

• Develop and execute marketing strategies and campaigns to engage target accounts
• Collaborate across business segments to create personalized content and messaging for target accounts
• Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
• Utilize marketing automation, CRM, and other tools to implement and track ABM campaigns, measure performance, and optimize efforts for continuous improvement

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• Competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution