Vidyard is hiring a
Senior Customer Marketing Manager

Summary

The job description is for a Senior Customer Marketing Manager role at Vidyard, focusing on delivering customer marketing campaigns, building and nurturing a customer community, and more. This is a remote role open to candidates located in Canada.

Requirements

• 5+ years of customer marketing (or related) experience
• Experience working in highly cross-functional environments. Deep experience working with sales teams is highly preferred
• Experience within a hybrid product led and sales led business
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales, digital marketing and growth marketing techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• A desire to learn and grow in the demand generation and customer marketing field

Responsibilities

• Build customer marketing campaigns to leverage upsell and cross-sell opportunities within our existing customer and user base
• Work closely with sales and customer success teams to align on the customer marketing strategy
• Leverage Marketing channels such as email, social media, paid marketing etc to drive campaigns
• Run customer ABM plays focused on generating Enterprise customer pipeline
• Plan and execute customer roundtable events focused on sharing our thought leadership and product updates with customers
• Collaborate with the product marketing team to communicate key product updates to our user and customer base
• Own all user and customer email nurture programs. Optimize these programs to drive pipeline, prevent churn, and drive re-engagement amongst our customer base
• Create a library of customer case studies and success stories that can be used by our sales and marketing teams
• Host webinars and virtual community events related to key feature updates and topics of interest to our customer base
• Create educational and learning content to improve product adoption within our customer base
• Report on all customer pipeline and impact of customer marketing programs and communicate your findings to cross-functional stakeholders

Benefits

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all