Senior Marketing Copywriter

Summary

Join CALSTART as a Senior Marketing Copywriter and play a pivotal role in enhancing our brand's impact across various platforms. You will be responsible for crafting compelling content for social media, websites, emails, and other marketing materials. This position requires a passion for writing, strong communication skills, and a commitment to sustainable transportation. The ideal candidate will have 5-7 years of relevant experience and a bachelor's degree. You will collaborate with cross-functional teams to achieve organizational goals and leverage data-driven insights to optimize messaging. CALSTART offers a competitive salary and a comprehensive benefits package.

Requirements

• Experience: 5-7 years of relevant professional experience in communications, marketing, journalism, or a related field
• Education: Bachelor's degree in communications, English, Marketing, Journalism, or equivalent professional experience
• Skills: Exceptional organizational and multitasking abilities, with a strong capacity to manage deadlines and prioritize tasks effectively
• Mindset: A proactive self-starter with strong project management skills and the ability to bring clarity and structure to ambiguous processes
• Capabilities: Demonstrated creativity and problem-solving skills
• Passion: A genuine interest in sustainability and advancing clean transportation solutions

Responsibilities

• Concept and create big ideas for all mediums, including, social media, websites, interactive content, emails, activations, print, events, experiential, etc
• Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand
• Create original, breakthrough work
• Oversee end-to-end creative processes, from initial brainstorming to final delivery, maintaining high standards for quality and relevance
• Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant
• Gather any necessary research and other information (e.g. statistics, interviews, technical specifications, competitive information, etc.) needed to complete a project
• Edit, proofread, and provide feedback on project deliverables
• Receive revisions, corrections, and suggestions from SMEs, project managers, creative; integrate such input appropriately into final deliverables
• Work closely with creative, marketing, communications, and other staff to ensure copy accuracy, fit, and appropriateness for specific channels
• Write and edit marketing content and communications in support of CALSTART's marketing strategies including thought leadership, e-mails, landing pages, collateral, etc
• Develop and manage an editorial guide for different initiatives
• Leverage data-driven analytics and performance insights to inform copywriting strategy and optimize messaging

Preferred Qualifications

In-depth understanding of the clean transportation technology industry and market dynamics

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave