Senior Marketing Copywriter

Summary

Join InsideTrack, a mission-driven nonprofit, as a Senior Marketing Copywriter to elevate awareness and engagement in educational coaching. As the sole marketing copywriter, you will shape the brand voice across various channels, creating compelling content for higher education institutions, philanthropic organizations, and other key audiences. You will write diverse copy across the marketing funnel, from long-form thought leadership to short-form campaign assets. Collaborate with internal and external stakeholders, generating ideas, guiding strategy, and leading projects. This role requires a blend of storytelling, B2B marketing expertise, and digital fluency, with a passion for impactful writing. The position offers the opportunity to contribute to expanding opportunity and equity for learners within a collaborative, fast-paced environment. Reporting to the Strategic Content Marketing Manager, you will work together to plan and execute comprehensive content strategies.

Requirements

• Minimum 10 years of marketing copywriting experience working for an in-house marketing and/or design team, agency or exceptional freelance work
• Demonstrated experience strategizing and executing digital content pieces from conception to completion, with expertise in digital content strategy
• Proven track record writing for B2B audiences
• Strong strategic and ideation skills
• Sharp copy editing skills, including a meticulous attention to detail
• Strong knowledge of SEO principles and best practices
• Proven ability to collaborate and excel in a team environment
• Strong project management and organizational skills, with the ability to be flexible, keep up with quickly paced projects and balance competing deadlines
• Excellence in communicating with colleagues, clients and other external stakeholders
• Grace and open-mindedness when giving and receiving feedback, including a comfortability with a spirit of friendly debate
• Commitment to our nonprofit mission to advance the social and economic mobility of all learners
• Comfort in a fully virtual, remote-first work environment
• Bachelor’s Degree or equivalent, preferably in Communications, English or Marketing

Responsibilities

• Write lean, engaging and action-driving copy across the marketing funnel
• Act as primary copywriter on all marketing projects
• Produce copy that drives brand awareness, lead generation and lead nurture
• Excel at writing both long-form thought-leadership copy (e.g. reports, blog posts, case studies, SEO landing pages) and short-form campaign copy (e.g. slide decks, web copy, ads, emails)
• Lead marketing copy projects from strategic ideation to execution
• Manage copy projects from start to finish, including idea generation, content outlining, copywriting, stakeholder reviews and proofreading
• Strategize with the Strategic Content Marketing Manager and other marketing team leads to generate content ideas and copy projects that speak to target audiences
• Partner and lead relationships with internal and external stakeholders
• Work with internal marketing teams (e.g. Design, Digital, Story Production) to advance priority marketing initiatives and ensure cohesive visuals and messaging across channels
• Collaborate with non-marketing teams across the organization (e.g. Solutions, Partner Success, Operations) to create assets that align with current program offerings, sales strategy and philanthropic priorities
• Interview internal and external stakeholders as needed for content strategy
• Own relationships with and provide guidance to freelance copywriters, consultants and others as needed
• Produce copy that speaks to a range of audiences, including higher education institutions, philanthropic organizations, learners and other key stakeholders
• Research, learn and write about expansive and varying audiences, including cross-segment messaging and segment-specific messaging
• Participate in and encourage an environment of collaboration and creative problem solving
• Make recommendations to improve team and project efficiency, productivity, processes and procedures
• Bring industry insights, best practices and innovative ideas to the team to ensure brand innovation and relevancy
• Uphold InsideTrack’s copy style guidelines
• Maintain the quality and consistency of copy projects across the organization
• Support other departments to understand and implement our copy guidelines and general copywriting best practices

Preferred Qualifications

• Experience writing for higher education and/or philanthropic audiences
• Experience with and/or an openness to working with GenAI platforms to enhance efficiency and creativity

Benefits

$85,000 - $93,500 a year