Airbnb is hiring a
Senior Marketing Manager

Summary

Join Airbnb as a Senior Marketing Manager, China to execute all marketing efforts in China, supporting and implementing marketing programs to establish a strong brand voice and drive profitable growth.

Requirements

• 8+ years of relevant work experience at a start-up, agency or client-side marketing
• Strong understanding of and experience working closely with product and/or growth marketing
• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types
• Experience working in a regional team as part of a global organization and collaborating across geographies
• Collaborative in approach, empathetic in nature, and steadfast in intention
• Appetite for a fast-paced environment and desire to constantly reassess and optimize
• Excellent written and oral communication, a keen visual sense, attention to detail
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Passion for Airbnb, travel, creative and possessing an entrepreneurial spirit and strong problem solving skills

Responsibilities

• Partnering with the Senior Marketing Lead, develop local China marketing plans for greatest business and brand impact
• Execute cross-regional marketing initiatives
• Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated marketing campaigns
• Lead the management of local agency partners, fostering best-in-class and highly productive agency partnerships
• Enable and support localization, ensuring all marketing activities are locally relevant and personal
• Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A and marketing analytic teams
• Organize and manage regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
• Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional and local internal and external partners
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
• Work with China & global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations