Senior Marketing Manager

Summary

Join Bookkeeper360, a leading financial technology solution, as their Marketing Director! This role reports directly to the VP of Sales and Strategic Partnerships and CEO. You will own and execute the overall marketing strategy across all major channels, developing and presenting integrated campaign strategies. Responsibilities include auditing campaign performance, providing strategic input, managing HubSpot, building brand strategy, overseeing content creation, and leading external communications. You will also manage a team of freelancers and external agencies, partnering with other departments to align marketing strategies with company goals. This is a fully remote position offering a competitive salary, comprehensive benefits, and unlimited PTO after one year.

Requirements

• 5+ years of experience in marketing, ideally in a B2B SaaS, fintech, or professional services environment
• Proven ability to lead integrated marketing campaigns from strategy to execution
• Experience with HubSpot (required), Google Analytics, and paid advertising platforms
• Strong analytical mindset—comfortable with KPIs, dashboards, and performance metrics
• Excellent written and verbal communication skills; you can tell a compelling story and sell ideas
• Experience managing freelancers, vendors, or small teams
• A proactive, roll-up-your-sleeves attitude with high attention to detail

Responsibilities

• Own and execute the overall marketing strategy across all major channels: digital, content, paid, email, SEO/SEM, social, and PR
• Develop and present integrated campaign strategies that drive qualified leads and support revenue goals
• Audit and optimize campaign performance based on KPIs, lead quality, conversion rates, and ROI
• Provide strategic input based on market, audience, and competitor research
• Drive positioning and messaging strategies for brand consistency and differentiation
• Manage HubSpot and ensure data-driven reporting and attribution
• Build and evolve brand strategy, including voice, messaging, and visual identity
• Ensure all marketing efforts align with and reinforce the brand across all touch points
• Oversee the creation of engaging content: webinars, case studies, blog posts, videos, and social media
• Lead external communications, including media outreach and thought leadership initiatives
• Manage and grow a team of freelancers and external agencies
• Own the marketing calendar and ensure timely execution of campaigns
• Partner with Sales, Product, and Leadership to align marketing strategies with company goals
• Collaborate with developers/designers to manage and optimize our website and landing pages for conversion

Preferred Qualifications

• Knowledge of the financial services space (bookkeeping, accounting, tax) is a major plus
• You think like a CMO but enjoy being hands-on
• You’re strategic, creative, and analytical in equal parts
• You understand the small business market and the challenges our clients face
• You thrive in a fast-paced, remote-first environment
• You take ownership and get things done with clarity, accountability, and collaboration

Benefits

• $80,000-$120,000 + performance bonus
• Comprehensive benefits package including medical, dental, and vision
• 401K with employer match after the first year
• Paid parental leave and job security for all new parents (Moms, Dads, Adoptive, Foster)
• Fully remote workplace
• Unlimited PTO after the first year
• Company-paid holidays
• Virtual team-building activities and other company-wide events
• Collaborative team-based work environment
• Career path and advancement opportunities - company policy of promoting from within