Senior Marketing Manager

Summary

Join Fullscript, a company revolutionizing healthcare, as a Senior Marketing Manager to lead Account-Based Marketing (ABM) efforts targeting enterprise accounts like hospital systems and clinic networks. You will collaborate with various teams to develop and execute personalized marketing strategies. This role requires developing and implementing comprehensive ABM strategies, leading multi-channel campaigns, analyzing performance, conducting market research, and collaborating cross-functionally. The ideal candidate possesses extensive B2B marketing experience, strong analytical and communication skills, and proficiency in marketing automation and CRM systems. Fullscript offers a competitive compensation package, flexible benefits, and a supportive work environment.

Requirements

• 8+ years of B2B marketing experience, with a focus on account-based marketing or demand generation within the technology and/or healthcare sectors
• Proven ability to develop and execute effective ABM strategies that drive revenue growth and enhance client engagement
• Strong proficiency in analyzing marketing data and metrics to assess campaign performance and inform decision-making
• Exceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent verbal and written communication skills, with the ability to craft compelling messages and present complex information clearly to stakeholders

Responsibilities

• Design and implement comprehensive ABM strategies that align with Fullscript’s business objectives, focusing on demand generation and deal acceleration within strategic enterprise accounts
• Partner with sales, product, product marketing, and medical education teams to identify target accounts, develop personalized content, and ensure cohesive execution of ABM campaigns
• Lead the planning and execution of multi-channel ABM campaigns, utilizing tactics such as personalized content, digital advertising, webinars, and events to engage key decision-makers within target accounts. Leverage AI to improve efficiency in all parts of the process
• Monitor and analyze ABM campaign performance metrics, providing regular reports and insights to stakeholders, and optimizing strategies based on data-driven findings
• Conduct in-depth research on target accounts to understand their business needs, pain points, and decision-making processes, ensuring that ABM initiatives are highly relevant and impactful
• While this role will not have direct reports to start, our vision is for this team to grow as we grow the Enterprise pipeline, so experience in developing and growing a team is a plus

Preferred Qualifications

• Having past success acquiring and growing the accounts of hospital systems and/or clinic networks is a major plus
• Experience with marketing automation platforms (Iterable), CRM systems (Salesforce), and AI (ChatGPT, Gemini) tools is highly desirable

Benefits

• Market competitive compensation package including equity
• RRSP matching (within CAD)
• Flexible PTO policy
• Flexible benefits package and additional perks
• Employee discount on Fullscript catalog of products for family & friends
• Ability to Work Wherever You Work Well*