Senior Marketing Manager

Instacart
Summary
Join Instacart's dynamic Brand team as a Senior Manager, Brand Campaigns and lead impactful work at the intersection of technology, culture, and consumer behavior. You will shape how Instacart connects with millions of consumers, owning the strategy, development, and execution of high-impact brand campaigns. This pivotal role requires developing comprehensive 360-degree brand campaign strategies, leading integrated execution across diverse channels, and orchestrating cross-functional collaboration. You will champion brand storytelling, influence the media mix, translate insights into action, and manage agency partnerships. The ideal candidate will have 7+ years of experience in brand management or brand marketing, a proven ability to balance strategic thinking with creative vision, and exceptional communication and project management skills. Instacart offers highly market-competitive compensation and benefits, including a base pay range dependent on location and eligibility for a new hire equity grant.
Requirements
- Experience: 7+ years of progressive experience in brand management or brand marketing, with a strong focus on campaign strategy and execution, preferably within a consumer tech, CPG, or fast-paced agency environment
- Go-to-Market Expertise: Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches
- Strategic & Creative Thinking: A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns
- Exceptional Communication: Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership
- Project Management Prowess: Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment
- Collaborative Leader: A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals
- Analytical Mindset: Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization
- Adaptability: Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry
- Education: Bachelor's degree required
Responsibilities
- Lead Campaign Strategy: Develop and champion comprehensive 360-degree brand campaign strategies from insight to execution, ensuring clear alignment with overarching brand vision and key business objectives
- Drive Integrated Execution: Lead the end-to-end execution of brand campaigns across a diverse range of channels including TV, digital video, social media, OOH, audio, and experiential activations
- Orchestrate Cross-Functional Collaboration: Partner closely with internal teams such as Creative, Media, Performance Marketing, Product Marketing, Legal, and PR to ensure seamless campaign development and launch
- Champion Brand Storytelling: Guide the development of compelling creative that resonates emotionally with our target audience, pushing creative boundaries and effectively translating Instacart's unique value proposition
- Influence the Media Mix: Collaborate with media teams to optimize campaign reach and frequency, ensuring our brand message is delivered effectively across relevant platforms
- Translate Insights into Action: Leverage consumer insights, market data, and campaign performance analytics to inform strategic decisions, optimize ongoing campaigns, and continuously refine our approach
- Manage Agency Partnerships: Oversee external agency relationships, ensuring strong collaboration, efficient workflows, and delivery of high-quality work within budget and timelines
Preferred Qualifications
- Experience managing large-scale, high-profile campaigns (e.g., Super Bowl, Olympics)
- Prior experience in the grocery, delivery, or e-commerce space
- Familiarity with brand tracking studies and marketing mix modeling
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work
- This role is remote and the base pay range for a successful candidate is dependent on their permanent work location
- Offers may vary based on many factors, such as candidate experience and skills required for the role
- Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants