Senior Marketing Manager

Summary

Join Keypath Education, a top Australian workplace, as a Senior Marketing Manager to lead go-to-market strategies and commercial performance for online postgraduate programs. You will lead a cross-functional team, manage budgets, and drive optimization to meet student acquisition and retention goals. This role requires a product-obsessed, performance-driven, and execution-focused individual who thrives in collaborative environments. You will build strong relationships with university partners and champion student success. The position offers a supportive environment and opportunities for growth within a successful company.

Requirements

• Be product-obsessed - Love becoming the expert on your portfolio and finding new ways to connect students to what makes each program valuable
• Be performance-driven - Get a thrill from chasing targets, solving problems, and celebrating wins
• Be execution-focused - Take real pride in delivering quality work that moves the needle—on time and to brief
• Be collaborative - Thrive in cross-functional teams and know how to bring people together to make things happen
• Be curious - Question assumptions, dig into data, and always look for ways to do it better

Responsibilities

• Lead the go-to-market strategy and commercial performance for a portfolio of online postgraduate programs, championing the student at every stage of the journey
• Shape insight-led competitive value propositions and translate these into high-impact, end-to-end marketing plans
• Lead a cross-functional Agile squad, manage budget allocation, and drive continuous optimisation to achieve student start and retention targets
• Play a key role in building strong relationships with a critical university partner, using your influence to align stakeholders and drive innovation

Benefits

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
• Company events and activities run in-office and remotely
• Fast-growing company with increasing career path opportunities