Senior Marketing Manager

Summary

Join Natera as the Director of Marketing for Signatera Heme and lead the development and execution of marketing strategies for the Signatera MRD test in hematologic malignancies. You will play a key role in achieving growth objectives by integrating MRD testing into standard care. This position reports to the Sr. Director of Signatera Commercial Marketing and requires significant travel (30%). Responsibilities include developing marketing plans, assessing sales performance, managing marketing collaterals, managing a speaker bureau, and identifying marketing programs. The ideal candidate will possess a Bachelor's degree in life sciences (advanced degree preferred), 8-10 years of relevant experience, and strong communication and leadership skills. Natera offers competitive benefits, including comprehensive medical, dental, vision, life, and disability plans, as well as free testing for employees and their families.

Requirements

• Bachelor’s degree in life sciences, advanced degree preferred (MBA or PhD)
• 8-10 years previous experience in product marketing, field sales, market analytics in the medical diagnostics / pharmaceutical / biotech or other related industry
• 30% travel required (advisory boards, congresses, sales / marketing meetings, customer meetings)
• Proven strategic agility with an enterprise mindset and ability to operate with executive presence
• Ability to partner and collaborate across a broad range of internal and external partners
• Strong customer orientation and focus
• Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
• Strong organizational / time management skills; manage and complete multiple projects
• Demonstrated ability to establish thought leader relationships
• Strong leadership, communication, collaboration skills

Responsibilities

• Develop and execute marketing plans that reinforce the utility of Signatera for use in hematologic malignancies
• Assess product sales performance and metrics and report to key stakeholders across the organization, identify and address gaps to ensure achievement of growth objectives
• Manage the creation of marketing and sales collaterals that would be used in the field and for digital marketing
• Manage speaker bureau content and speaker list to reflect the latest clinical data in hematologic malignancies
• Identify and manage marketing and educational programs offered by relevant third-party organizations

Preferred Qualifications

• Experience in hematology and/or genomics strongly preferred
• Familiarity of FDA approved treatments for heme cancers preferred

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• A generous employee referral program