Senior Marketing Manager

Summary

Join Remote as a Senior Regional Marketing Manager, US and make a difference in the global employment space. This fully remote position offers the opportunity to develop and implement regional marketing strategies, focusing on demand generation and sales pipeline creation within a specified US territory. You will collaborate with various teams, track KPIs, and optimize marketing activities for maximum ROI. The ideal candidate possesses 4+ years of B2B marketing experience in high-growth environments, a proven track record of success, and a deep understanding of modern marketing tactics. Remote offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 4+ years experience in field marketing, experience in high growth startups or scale-ups preferred
• Relevant B2B marketing experience with proven track-record in significant results on-demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Planning and executing regional marketing activities in the US - West or South territory
• Working on demand and lead generation activities to ensure measurable MQL and sales opportunity pipeline creation - with a strong focus on local events, webinars, direct mail, content syndication and more
• Deep understanding of modern marketing tactics and the ability to use them to create sustainable lead generation streams
• Aligning with the corporate marketing organization, sales, SDR and partnerships teams to help reach our core target audiences
• Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution
• Tracking KPIs, reporting and evaluating performance to continuously optimize marketing activities and maximize ROI
• Strong planning, organization and project management skills
• Proactive, self-starter approach to everything
• You have the growth mindset and agile is not just a buzzword for you
• Native in English. Spanish is a plus
• Willingness to travel within the US for field events (at least once a quarter)

Responsibilities

• Adapt and develop the regional marketing strategy for local deployment to your assigned sub-territory. Ensure there is a coherent and clear marketing plan tailored to the US market overall towards the set target audiences
• Owner of the regional marketing plan across products and services aligned to commercial objectives, working hand in hand with our corporate marketing organization and local sales
• Demand/lead generation activities to ensure measurable MQL and sales opportunity pipeline creation together with sales and key partners – content and digital performance marketing (working closely with central marketing), events (hosted and industry events) and outbound activities (Telemarketing etc.)
• Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution including ABM and wider demand generation
• Working with customer success and customer solutions consultants on local case studies
• Tracking and analyzing KPIs, reporting and analyzing performance to find ways to develop your marketing activities’ effectiveness
• Brand awareness creation and close collaboration with central communications/PR counterpart

Preferred Qualifications

• Good understanding and experience from SaaS and IT/Fintech space is considered to be a plus
• Relevant B2B marketing experience within SaaS business with proven track record in driving significant results on demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Experience using marketing tech stack: Salesforce, Hubspot, Outreach

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces