Remote Senior Marketing Manager

Summary

The job is for a Senior Marketing Manager at YipitData, a fast-growing market research firm. The role involves building and executing the full-funnel marketing plan, collaborating with sales and product functions to create complex strategies, maximizing customer acquisition, understanding target customers, and optimizing key lead drivers. The position is remote-friendly and can be based anywhere in the US.

Requirements

• 4+ years of relevant marketing experience in data, market intelligence, or B2B SaaS
• Experience creating and executing online and offline marketing strategies

Responsibilities

• Conceptualize, build, and execute the full-funnel marketing plan
• Work with Corporate team leadership to develop marketing strategies
• Maximize customer acquisition and engagement through the development of channel and strategic initiatives
• Understand and articulate the target customer; understand new and competitive products, trends, and opportunities
• Track and optimize key lead drivers (email, social, etc.) to accomplish business goals, document the results and share best practices across the team
• Partner with stakeholders within and outside the team to drive critical strategic projects
• Understand how to get the most out of the tools you use to do your job and challenge the existing toolset, successfully working with technical teams to propose and evaluate enhancements that improve efficiency and functionality

Benefits

• Competitive salary and performance-based bonuses
• Flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Growth at YipitData is determined by impact, not tenure, unnecessary face time, or office politics