Senior Marketing Manager, B2B and E-commerce

Summary

Join Black Spectacles as a Senior Marketing Manager, B2B and E-commerce, leading demand generation for our B2B sales team and accelerating e-commerce growth for B2C customers. This hands-on role requires expertise in SEO, organic search, database management, and more. You will oversee marketing efforts, lead team members, and collaborate with vendors. Black Spectacles offers a fully remote work environment with semi-annual company trips, comprehensive benefits including health insurance, retirement plans, and generous paid time off. We seek a passionate individual with a proven track record in B2B and B2C marketing, strong analytical skills, and leadership experience. The ideal candidate thrives in a collaborative environment and is committed to achieving measurable results.

Requirements

• Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth
• Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
• Strong proficiency in Google Analytics and data-driven strategy development
• Deep knowledge of SEO, organic search, database management, and segmentation strategies
• Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility
• Leadership experience, including team management and vendor collaboration
• Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment
• Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred
• Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization

Responsibilities

• Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
• Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
• Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
• Collaborate with sales to enhance lead handoff and conversion rates
• Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels
• Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends
• Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions
• Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets
• Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement
• Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes
• Partner with product, sales, and creative teams to align campaigns and messaging across channels
• Work with external agencies or vendors as needed to scale digital marketing efforts

Preferred Qualifications

• Located in Chicago, Illinois, preferred
• Ability to travel as required to join in-person team gatherings

Benefits

• Work From Home: Enjoy the flexibility of working remotely year-round
• Comprehensive Benefits: Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage
• Savings & Retirement Plans: Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%
• Generous Paid Time Off: Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave
• Referral Program: Earn rewards by referring top talent to our team
• Team Building: Enjoy semi-annual team gatherings and events that foster collaboration and camaraderie