Senior Marketing Manager, Patient Engagement

Summary

Join Natera's Oncology Marketing team as a Patient Engagement Lead and own the patient engagement strategy. Build and execute strategic plans and tactics encompassing market research, patient marketing campaigns, educational and promotional events, digital and content marketing, and social media. Manage the patient engagement budget and advocacy relationships. Collaborate with cross-functional teams to enhance patient experience. Develop and track digital marketing strategies. Support various teams, including Tumor Marketing Leads and sales teams. The ideal candidate will have a passion for patient advocacy and precision medicine advancements.

Requirements

• 5-10 years experience in diagnostic, pharmaceutical or biotechnology marketing
• Must have a product marketing or patient marketing background
• Working experience in Oncology
• Direct or indirect experience with patient focused educational campaigns and patient advocacy engagements
• Advanced level degree in healthcare, science related field or business administration
• Strong business acumen, emotional intelligence, and organizational skills
• Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and to work in a fast-paced environment
• Ability to “lead up” and present plans and progress to executive leaders regularly
• Ability to distill highly technical data to focused marketing materials that can be easily digested by a broad audience, including patients, caregivers, and the broad community

Responsibilities

• Build, execute, and manage highly effective patient marketing programs and campaign materials to support product launches, and brand awareness, and patient engagement programs / capabilities
• Manage and justify entire patient engagement budget
• Manage all advocacy and society relationships throughout the Oncology division
• Collaborate with with cross functional teams to improve patient experience for test initiation, test adherence, test resulting, and patient access
• Participate in the development, deployment and tracking of digital marketing strategy, including email campaigns, SEO/SEM, social media, paid media, blog, etc
• Provide support to Tumor Marketing Leads, US/international sales teams, PR, Market Access, and Clinical Operations

Preferred Qualifications

• Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus
• Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc
• Experience owning and managing projects from start to finish (ex. Patient videos)
• Excellent technical writing, editing skills, and storytelling
• Proficient in Microsoft PowerPoint, Excel, and Word
• Proficient in Google Documents, Sheets, and Slides

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• A generous employee referral program