Senior Patient Growth Marketing Manager

Summary

Join Curai Health's Marketing team as a Sr. Patient Growth Marketing Manager to plan, execute, and optimize multi-channel acquisition strategies driving enrollment. This role involves managing various marketing tactics, conducting A/B testing, collaborating with other teams, and leading data analysis to inform marketing decisions. The ideal candidate has 6+ years of growth marketing experience, ideally in healthcare, and strong experience with ad platforms, email marketing, CRO, and data analysis. Curai Health is a remote-first company offering competitive compensation, stock options, unlimited PTO, flexible hours, excellent benefits, and a 401k plan with employer matching. The annual base salary range is between $130,000 and $160,000.

Requirements

• 6+ years of growth marketing experience, ideally marketing healthcare services to patients
• 4+ years of experience directly managing ad platforms and audience building
• 4+ Deep experience with email marketing
• Strong history of CRO + MVT experience and quantitative skills in analyzing marketing data to leverage insights that drive decision-making
• Experience scaling growth across numerous target markets with multiple product offerings
• Available for up to 10% travel for team meetings and events

Responsibilities

• Own the strategy and execution of acquisition, enrollment, and conversion marketing programs and campaigns targeting both the members of our enterprise partners and the broader consumer audience
• Tactics may include: Email + SMS campaigns (in Customer.io ), Direct Mail, Paid media, including Display/Native, SEM, and Paid Social, Landing page optimization/CRO, SEO, Referral programs, Affiliate/Partner Marketing, Content marketing
• Conduct rigorous MVT and AB testing experiments to evaluate our messaging, offer, audience, and channel performance
• Collaborate with our Client Success and Implementations teams to enable new and current clients/partners in co-marketing efforts
• Partner with the Sr. Growth Product Manager for broader experiments and in-funnel optimizations
• Lead reporting and analysis on patient marketing programs, ensuring alignment with goals and continuous optimization based on data-driven insights
• Utilize data to inform and guide marketing programs and spending decisions

Preferred Qualifications

• Understand what a growth-stage startup is and that you will be a key contributor to a small, scrappy team
• Have worked remotely or have a strong feeling that you’d work well with a remote team spread across multiple time zones
• Passionate about Curai’s mission and vision to make high-quality, affordable healthcare accessible to all

Benefits

• Culture: Mission-driven talent with great colleagues committed to living our values, collaborating, and driving performance
• Pay: Competitive compensation and stock
• Wellness: Unlimited PTO, flexible working hours and remote working options
• Benefits: Excellent medical, dental, vision, flex spending plans, and paid parental leave
• Financial: 401k plan with employer matching