Senior Marketing Specialist

Aledade, Inc.
Summary
Join Aledade as a Sr. Marketing Specialist to lead and shape our event and trade show strategy, driving brand engagement and business growth. You will collaborate with cross-functional teams to plan, execute, and optimize events, focusing on inclusivity and alignment with business objectives. This role is key in refining our national trade show strategy, improving logistics, and enhancing our overall presence. The position requires a Bachelor's degree and 6+ years of experience in event planning and management. Aledade offers a competitive salary, plus bonus and equity, along with comprehensive benefits including health insurance, paid time off, parental leave, and flexible remote work options. We value diverse perspectives and invite candidates from all backgrounds.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 6+ years of professional experience in event planning and management, specifically trade show and conference execution
- Ability to travel domestically (up to 35% of the time)
Responsibilities
- Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives
- Coordinate event design and onsite execution with our Demand Generation Product Portfolio, Brand Strategy, and Network Development teams to maintain consistent branding, successful lead generation tactics and experiential marketing tactics
- Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks
- Evaluate and improve trade show workflows and operations. Utilize event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics
- Provide mentorship and guidance for more junior members of the team
Preferred Qualifications
- Proven experience managing a high volume of events with multiple stakeholders
- Exceptional organizational, negotiation, and communication skills
- Proficiency in event management and CRM software (Monday.com, Hubspot, Salesforce preferred)
- Demonstrated capability in budget management and ROI tracking
- Ability to multitask effectively, prioritize tasks, and meet tight deadlines
- Strong interpersonal skills to build relationships with internal and external stakeholders
- Creative problem-solving skills and attention to detail
Benefits
- Flexible work schedules and the ability to work remotely are available for many roles
- Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
- Robust time-off plan (21 days of PTO in your first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
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