Senior Marketo Administrator

Summary

Join RevOpsforce as a Senior Marketo Administrator to lead the migration and management of a Marketo environment. This critical role involves modernizing the marketing automation stack, enabling self-service campaign execution for marketers, and leveraging AI-driven personalization. You will oversee the transition from another CRM system, collaborating with various teams to align marketing automation efforts with business objectives. The ideal candidate is a Marketo expert with proven experience in leading complex implementations and managing sophisticated databases. This role will drive impactful outreach and support multiple functions by ensuring a smooth, efficient transition and ongoing optimization of the Marketo instance. The position is contract, hourly.

Requirements

• 7+ years of experience as a Marketo Administrator or in a similar role focused on marketing automation, including significant experience with platform migrations (preferably to Marketo)
• Technical Expertise: Proficiency in HTML, CSS, and JavaScript to customize emails and landing pages within Marketo. Experience with data integration and understanding of API concepts is a plus
• Analytical Skills: Proven experience with campaign performance tracking, A/B testing, and making data-driven optimizations, with a keen interest in leveraging data to enhance personalization strategies
• Project Management & Collaboration: Strong skills in managing complex projects, particularly marketing automation platform migrations, with the ability to communicate effectively across technical and non-technical teams and manage stakeholder expectations

Responsibilities

• Lead Marketo Migration and Deployment: Take full ownership of the Marketo instance configuration and deployment, leading the migration to establish a modern and scalable marketing automation foundation aligned with marketing and Revenue Operations goals
• Enable Self-Service Campaign Execution: Design, build, and deploy scalable campaign templates, nurture programs, and modular content within Marketo to empower marketers with self-service capabilities while maintaining brand consistency and best practices
• Drive AI-Driven Personalization: Support the implementation and optimization of AI-driven personalization features within Marketo, such as dynamic content, predictive scoring, and next-best-action recommendations, to enhance audience engagement and improve conversion rates
• Systems Integration Expertise: Lead the critical integrations between Marketo, Salesforce, and other data tools to ensure seamless data flow, accurate lead tracking throughout the migration and beyond, and consistent reporting across platforms
• Cross-functional Collaboration: Partner closely with revenue operations, sales, and customer success teams throughout the migration and Marketo implementation, aligning marketing automation initiatives with broader business goals and refining strategies based on real-time feedback and objectives
• Performance Analytics & Optimization: Conduct in-depth analysis on campaign performance across multiple metrics (email, landing pages, conversion rates) within the new Marketo environment, leveraging data-driven insights to optimize strategies and the effectiveness of AI personalization efforts
• Documentation, Standardization, and Training: Develop and maintain comprehensive documentation for Marketo processes, templates, and configurations, ensuring easy replication, consistency, and facilitating effective training for marketing users to enable self-service campaign execution
• Innovation & Continuous Learning: Stay current on Marketo product updates, particularly regarding AI-powered features, and drive continuous improvements in our marketing capabilities, identifying emerging tools and strategies to further enhance personalization and automation efficiencies post-migration

Preferred Qualifications

• Marketo Certification (Marketo Certified Expert) or similar credentials are strongly preferred, with demonstrated expertise in implementing and optimizing Marketo for complex marketing operations
• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field is preferred. Experience with AI-driven marketing technologies is a significant advantage

Benefits

Type: Contract, hourly