Senior Paid Media Buyer

Summary

Join The Penny Hoarder, a leading personal finance brand, as a Senior Media Buyer to manage a multi-million-dollar paid search budget. You will develop and execute strategies to scale performance, optimize campaigns for revenue and profit, and conduct A/B testing across various elements to improve results. Collaborate with affiliate and editorial teams, monitor key performance indicators, and stay updated on industry trends. The ideal candidate possesses extensive experience in paid search, affiliate marketing, and data analysis, along with a proven track record of managing large budgets and driving profitable growth. Remote candidates working East Coast hours are welcome to apply. This role offers a competitive compensation package and a range of benefits.

Requirements

• 5–8+ years of experience in performance-focused digital media buying, with a strong focus on paid search
• Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
• Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value
• Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads)
• Excellent communication skills and a collaborative, proactive mindset

Responsibilities

• Own and manage a $12M+ annual paid search budget, driving profitable customer acquisition across Google Ads and Microsoft Ads
• Develop and execute strategies to scale performance while maintaining efficiency across paid search, and support growth in other paid channels as needed
• Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities
• Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders
• Stay current on platform updates, algorithm changes, and competitor strategies to inform ongoing media buying strategies

Preferred Qualifications

Experience working within content or publisher environments

Benefits

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%
• Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses
• Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
• Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays
• Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home
• World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses)
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all