Senior media buyer

Summary

Join iSchool, a leading online education platform, as our Senior Media Buyer to lead our advertising strategies. You will manage and optimize media buying across digital channels, boosting our reach and enrollments. Collaborate with marketing, creative, and analytics teams to define target audiences and ad creatives. Conduct market research and competitor analysis to identify opportunities. Negotiate with media vendors and create performance reports for stakeholders. Lead and mentor a team of media buyers. This role requires a Bachelor's degree and 3-5 years of experience in media buying and digital marketing.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field
• 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector
• Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads) and strong analytical skills for data interpretation
• A knack for developing engaging ad copy and visuals that resonate with target audiences
• Strong negotiation skills to secure optimal media buys
• Proven experience in leading and developing a team
• Ability to thrive in a fast-paced, ever-changing environment
• Up-to-date knowledge of digital marketing trends and best practices

Responsibilities

• Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising
• Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI
• Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives
• Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities
• Negotiate and manage relationships with media vendors to secure the best rates and placements
• Create regular performance reports and present insights and recommendations to stakeholders
• Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning

Benefits

• Competitive salary + performance-based bonuses
• Flexible work environment (remote/hybrid)
• Career growth opportunities in a fast-growing EdTech company
• Ongoing training & professional development