Senior Product Marketing Manager

Summary

Join SmartBear's HaloAI team as a Senior Product Marketing Manager and play a key role in shaping the future of AI-powered software development tools. You will be responsible for crafting compelling customer narratives, developing educational content, and leading feature launches. Collaborate with cross-functional teams, including Product Management, Engineering, Sales, and Partner teams, to bring the HaloAI vision to market. This role offers the unique opportunity to work at the intersection of cutting-edge AI technology and practical software development challenges. Help establish market positioning, drive customer adoption, and maximize ROI. You'll contribute to a company committed to ethical corporate practices and social responsibility.

Requirements

• 7+ years of professional marketing experience, preferably in B2B technology
• Understanding of AI/ML technologies and their practical applications in business contexts, with demonstrated ability to communicate AI concepts to technical and non-technical audiences
• Experience using data and analytics to measure and optimize marketing performance
• Proven track record of building and executing cross-functional marketing programs from concept to launch
• Strong written and verbal communication skills with ability to translate technical concepts for various audiences

Responsibilities

• Launch Excellence: Work cross-functionally to create compelling launch moments for HaloAI features and capabilities
• Positioning & Messaging: Define feature positioning and messaging that resonates with developers, QA engineers, and technical decision-makers
• Sales Enablement: Partner with sales and enablement teams to develop effective messaging and tools for field teams
• Content Development: Create clear, technical marketing content that speaks to both practitioners and executive buyers
• Metrics & Impact: Define and track key business metrics that demonstrate HaloAI's impact on customer outcomes
• Customer Storytelling: Build and deliver a pipeline of compelling customer success stories and use cases
• Cross-functional Collaboration: Work effectively across SmartBear with engineering, marketing, sales, customer success, and developer relations teams
• Digital Experience: Collaborate with digital marketing to optimize HaloAI's online presence and customer journey

Preferred Qualifications

• Experience marketing developer tools, DevOps platforms, or AI/ML services
• Background in software development, testing, or related technical fields
• Demonstrated ability to present to and influence stakeholders at all organizational levels
• Track record of successful product launches in competitive technology markets
• Technical aptitude with ability to understand and communicate complex software concepts
• Strategic thinking combined with hands-on execution capabilities

Benefits

• You can grow your career at every level
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes