Senior Paid Media Manager

Summary

Join Product School as a Senior Paid Media Manager and play a key role in accelerating our growth. You will own the end-to-end campaign management process for our Consumer business, optimizing for high return on ad spend. Develop and implement on-brand, market-specific campaigns that effectively reach our target customers. Leverage emerging technologies and manage marketing budgets exceeding $1 million. This role requires 4+ years of experience in paid media, proficiency in various platforms (Google Ads, Facebook Ads, etc.), and strong analytical skills. We offer a remote-first work environment, comprehensive benefits, and free access to Product School courses.

Requirements

• Have 4+ years experience as a Paid Media Specialist or similar role
• Have experience with various paid media platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Ad Editor, Microsoft Ads Editor, Google Tag Manager, etc
• Have experience with Google Analytics, Looker, Salesforce
• Have experience managing and optimizing marketing budgets in excess of $1 million
• Have a solid understanding of AI technologies and their applications in digital marketing such as ChatGPT
• Be proficient in utilizing AI tools and platforms for campaign optimization
• Have strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Have a firm grasp on what measures matter to maximize outcomes, and have the ability to gather corresponding data and generate related reporting
• Have excellent communication skills, both written and verbal
• Be detail-oriented, creative, and adaptable to changing landscapes
• Be authorized to work in the listed country of hire without sponsorship

Responsibilities

• Own the campaign management process end to end for our Consumer business, optimizing for high return on ad spend
• Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments
• Implement and continually optimize strategies campaigns to maximize spend against budget
• Execute and track A/B tests; communicate performance, hypotheses, and next steps
• Ensure on-time and on-budget delivery of campaigns and strategies
• Track and manage paid marketing budgets using standardized dashboards
• Leverage emerging, high quality technologies to rapidly deliver high performing campaigns
• Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and market trends

Benefits

• Remote First - our team works remotely across multiple countries and time zones
• Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
• Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
• Free Product School Course Offerings - we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore
• Monthly Internet Reimbursement - we support our team, wherever they’re working from
• Parental leave