Senior Paid Search Specialist, User Experience

Summary

Join Airalo, the world's first eSIM store, as a remote-first employee and lead mobile app and web acquisition campaigns. You will develop and execute campaigns across various search marketing channels, analyze data to inform strategy, and collaborate with cross-functional teams. This role requires 7+ years of experience managing mobile app acquisition campaigns at scale, deep expertise in Search channels, and strong analytical skills. Airalo offers competitive benefits including health insurance, a work-from-anywhere stipend, and annual wellness & learning credits. We value diversity, equity, and inclusion and are committed to providing reasonable accommodations.

Requirements

• 7+ years of experience managing mobile app acquisition campaigns at scale in performance-driven, competitive verticals, with deep MarTech/MarOps experience
• Deep hands-on expertise in Search channels (Google Search, Display, Video, Discovery, Performance Max, etc.)
• Strong analytical skills and MarTech expertise across various analytics and MMP tools (e.g., Google Analytics, Google Tag Manager, Looker, AppsFlyer, Adjust, etc.)
• Experience in the digital advertising and mobile space, managing $MM annual ad budgets and maximizing ROI across channel mixes
• Fluency in English with impeccable verbal and written communication skills
• Superior internal and external communication and cross-functional stakeholder management skills
• Good time management with an eye for perfection and a strong operational background

Responsibilities

• Develop and execute mobile app and web acquisition campaigns across various search marketing channels
• Continuously support regions in testing and experimenting on acquisition campaigns to drive cost-effective user growth, meeting KPIs such as CAC, ROAS, CPS, CPP, LTV, AOV, and payback periods
• Own the data and reporting infrastructure, analyze user acquisition and engagement data to inform strategy, and be the go-to resource for data-related queries
• Collaborate cross-functionally with product, engineering, and brand teams to identify levers for improvement and opportunities to enhance ROI
• Conduct market and competitor research to identify innovation opportunities supporting growth targets
• Stay up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry
• Ad platform and analytical platform certifications
• Working knowledge of other search platforms like Bing, Naver, etc. is a plus
• Knowledge of eSIM and GSMA-related technologies and services
• Proficient in optimizing advertising campaigns through AI-powered platforms like Google Ads or Facebook Ads Manager, utilizing automated bidding strategies, audience targeting, and performance analysis

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination